Own cluster marketing from strategy to activation, with local tailoring, budget discipline, and cross‑functional partnerships to drive commercial and brand outcomes.

• Collaborate with the Senior Creative & Media Marketing Manager to develop and align cluster marketing strategies with overall business objectives, ensuring a cohesive brand presence.
• Lead the end-to-end planning, development, and activation of integrated marketing campaigns that engage target audiences and deliver commercial and brand results.
• Oversee the development and adaptation of creative campaigns from brief to execution, ensuring alignment with brand positioning and global frameworks.
• Partner with the Global Brand team to maintain consistent messaging, protect brand identity, and drive growth across all marketing activities.
• Naviga te a matrix environment to build strong partnerships across internal teams and external agencies to ensure integrated customer touchpoints.
• Utilize data and insights in collaboration with the Global Insights team to understand customer behavior, track market trends, and place the target audience at the heart of all marketing plans.
• Support the GTM Director by tailoring global marketing frameworks and activities to meet local market needs while driving regional best practices.
• Role model company values and behaviors to foster a collaborative, creative, and high-performing team environment.
• Manage the cluster marketing budget to ensure optimal resource allocation with zero overspend, while providing data-driven reports and recommendations to senior leadership.