Responsibilities

• Develop strategy, positioning, and key communications for the PAX games events portfolio in partnership with Event Managers and cross‑functional teams
• Lead and support the PAX marketing team, external PR partners, and contracted vendors
• Plan and execute comprehensive marketing campaigns focused on attendee acquisition, retention, and engagement
• Build and manage a year‑round, multi‑event marketing and communications calendar
• Track, analyze, and report on performance metrics and ROI, proactively sharing insights and progress
• Collaborate with research partners to translate audience data into effective digital content
• Oversee marketing budgets, invoicing, and cost centers across multiple events each year
• Ensure quality, accuracy, and timely delivery across all marketing activities

Requirements

• Demonstrate experience delivering marketing for consumer brands, events, or comparable audiences
• Experience running targeted, high-return ad campaigns
• Experience with Adobe Creative Suite (InDesign, Illustrator, and Photoshop) or designing branded marketing assets with Canva
• Possess strong copywriting, communication, and stakeholder collaboration skills
• Be experienced with social media marketing, digital advertising, brand positioning, and marketing analytics
• Have practical knowledge of major social platforms and advertising tools, including Meta, Google, and TikTok
• Demonstrate an organized, proactive approach with strong attention to detail and ownership of outcomes
• Have the ability to adapt in a fast‑paced environment with changing priorities and timelines
• Possess a collaborative mindset that values learning, feedback, and shared success
• Be willing to travel domestically and internationally several times per year, including some weekends

Benefits

• We promote a healthy work/life balance across the organization.
• With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long‑term goals.