Marketing Manager

Wilmington, DE (On-site)

Salary Not AvailableMid Level10+ years expFull time

Posted 1 month ago

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Job Summary

Own the learning curriculum, coaching consistency, and platform tools to scale IHS Selling Way across brands while turning field insights into coaching improvements and ensuring leaders and reps stay aligned.

  • Translate the selling framework into curriculums, role plays, and tests to drive understanding and certification.
  • Standardize coaching rhythms and field rides across locations to improve performance.
  • Own platform tools and partnerships to reinforce training, track adoption, and close gaps in real time.

Job Description

Responsibilities

  • Own the translation of the IHS Selling Way into tangible learning curriculums and training programs to ensure audiences are provided a thorough education of the sales philosophy and have their knowledge tested to confirm understanding.
  • Establish and maintain consistent coaching, role play, and sales rhythms across brands to clearly define performance standards and drive measurable results.
  • Design the structure of training delivery to the organization, including both hands-on live sessions as well as virtual reinforcement options.
  • Own and manage all supporting technology that aids in the reinforcement, development, and coaching of sales representatives and sales coaches. This includes technology implementation, adoption, accountability, and long-term effectiveness.
  • Deliver initial training to all brands and support real field implementation. Conduct ride-a-long exercises with sales representatives and sales leaders to observe performance and identify areas of opportunity and coaching.
  • Capture field insights and translate them into improvements across sales coaching methodologies, selling behaviors, platform usage, and training enhancements. Remove obstacles and roadblocks to sales representatives' success in real time and broadly.
  • Hold Sales Leaders accountable for IHS Selling Way and technology platform usage, coaching engagement, and training module completion.
  • Partner with third-party vendors & IHS leadership to shape platform roadmaps, ensuring solutions align with field needs, technology direction, and support the IHS Selling Way at scale.

Requirements

  • 10 or more years of experience in multi-location or home services businesses.
  • Proven experience improving performance in underperforming or turnaround environments.
  • Demonstrated success supporting post-acquisition integration across field, administrative, and customer facing functions.
  • Hands-on experience working with sales, production, administrative, and CSR teams in service-based environments.
  • Experience influencing leaders and front-line teams during periods of change.
  • Strong operational and financial acumen with an understanding of how execution impacts margin, cash flow, and customer experience.
  • Ability to communicate clearly and influence change without reporting authority.
  • Highly collaborative nature with a strong focus on results, accountability, and follow through.
  • Ability to travel up to 50% of the time.

Preferred

    Benefits

    • Opportunities for professional growth and development tied to your personal interests
    • A transparent, supportive, and collaborative work environment
    • The chance to make a positive impact on our communities and the environment
    • Competitive: Health, dental, and vision coverage; PTO; Paid Holidays ; Life Insurance ; 401k W/match
    G. Fedale Roofing and Siding logo

    G. Fedale Roofing and Siding

    G. Fedale Roofing & Siding has been a competitive leader in the home improvement and commercial roofing industry since 2002. Gaining a major market share through the specialized talents of our employees, we pride ourselves on the success of our rapidly growing company. We are dedicated to the highest install and repair standards and our extended workmanship warranties guarantee coverage long after work is completed. Our mission at G. Fedale is to provide the best value and craftsmanship for our customers and the communities we serve through service, education and commitment.CORE VALUES:F AMILY - We are a family owned company. We deeply appreciaterelationships and seek to create a family environment for ourcustomers and our employees.E XCELLENCE - We require nothing less than the best out of ourselves,our employees and our suppliers. No competitor can beat the qualityof our products, our customer service, commitment to safety and ourinstallation process.D EDICATION - We are dedicated to ensuring the job is done right!We stand behind our work and provide warranties that give ourcustomers peace of mind for many years to come.A TTITUDE - We seek to bring a positive atmosphere to every projectwith managers and installers who are good listeners and areproblem solvers. We bring solutions with a smile.L EADERSHIP - We seek to lead our company with integrity and to setthe standard for our industry in the communities we serve. We seekto live by example, asking nothing of anyone that we aren’t willingto do ourselves.E XPERIENCE - We bring true understanding to the industry withowners, leaders and installers that have many years of experience inproviding top notch leadership, the best products, installation andcustomer service. Our new employees learn only from the best inthe business and leave a legacy for others to follow.

    Founded in 2002
    Wilmington, Delaware, USA
    65 employees (8 in marketing)

    Traffic Signals

    Monthly Visitors
    3.6K
    Monthly Google Ads Budget
    $164.5K
    Traffic Source Mix
    Search
    34.2%
    Direct
    19.1%
    Referral
    4.6%
    Social
    40.9%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~65

    Marketing Team

    Marketing Team Size
    8 (12% of company)