Responsibilities

• Develop and execute marketing plans for Funzy’s physical locations, online store, new store openings, and brand-wide campaigns.
• Manage Funzy’s official social media accounts, including Instagram, TikTok, Xiaohongshu/RED, Facebook, and YouTube.
• Create engaging bilingual content, including photography, short-form videos, graphics, captions, and promotional materials.
• Plan and manage paid advertising campaigns across Meta, Google, TikTok, Xiaohongshu/RED, and other relevant platforms.
• Promote online products and e-commerce campaigns to increase website traffic, online sales, and customer conversion.
• Plan and promote offline events, seasonal activities, community partnerships, birthday parties, memberships, and family-focused programs.
• Coordinate influencer, KOL, and KOC partnerships, including outreach, negotiation, campaign execution, and performance tracking.
• Travel periodically to corporate-owned, franchised, and licensed locations to create content and support local marketing needs.
• Support new store launches through pre-opening campaigns, social media account development, community outreach, and pre-sales.
• Work with store managers to develop localized promotions that increase foot traffic, party bookings, membership sales, and customer retention.

Requirements

• Fluent in both English and Chinese, spoken and written, is required.
• Minimum of 3 years of professional marketing experience.
• Hands-on experience managing social media, content creation, digital advertising, e-commerce marketing, and offline event promotion.
• Strong photography, short-form video editing, graphic design, and copywriting skills.
• Experience with Meta Ads Manager, Google Ads, TikTok, Xiaohongshu/RED, Google Analytics, and email/SMS marketing platforms.
• Proficiency with Adobe Creative Cloud, Canva, Microsoft Office, and Google Workspace.
• Experience working with influencers, content creators, local organizations, and community partners.
• Strong project management and communication skills, with the ability to manage multiple campaigns efficiently.
• Creative, organized, detail-oriented, data-driven, and able to work independently.
• Familiarity with advertising policies and platform compliance requirements.

Benefits

• Direct collaboration with the CEO and leadership team.