Responsibilities

• Develop comprehensive marketing plans that align with company goals, focusing on multichannel marketing strategies including digital, print, and social media.
• Lead the creation and execution of digital marketing campaigns utilizing SEO, content marketing, email marketing, Google AdWords, Facebook Advertising, and marketing automation tools.
• Manage social media platforms to increase engagement, brand awareness, and lead generation through targeted campaigns on Facebook, Instagram, LinkedIn, and other channels.
• Oversee advertising sales efforts by collaborating with sales teams to create compelling ad content and optimize ad performance using Google Analytics and performance marketing techniques.
• Coordinate with product management teams to develop promotional strategies for new products or services, ensuring consistent messaging across all platforms.
• Conduct market research to identify industry trends, competitor activities, and customer preferences to inform strategic decisions.
• Monitor campaign performance metrics regularly; analyze data using analytics tools to refine strategies for improved ROI.
• Manage budgets effectively for all marketing activities while ensuring maximum impact and efficiency.
• Maintain proficiency in Adobe Creative Suite for content creation and collaborate with creative teams on visual assets.
• Ensure website content is optimized using WordPress and HTML skills; regularly update site content to enhance user experience and SEO rankings.

Requirements

• Proven experience in digital marketing, including SEO, social media marketing, email campaigns, and performance marketing techniques.
• Strong knowledge of multichannel marketing strategies across online and offline platforms.
• Expertise in advertising sales tactics with a focus on digital ad platforms such as Google AdWords and Facebook Advertising.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content development; familiarity with WordPress and HTML for website management.
• Analytical mindset with experience using Google Analytics and other analytics tools to measure campaign effectiveness.
• Excellent copywriting skills for creating compelling content tailored to target audiences.
• Ability to conduct thorough research on market trends and customer insights to inform strategic planning.
• Strong project management skills with the ability to coordinate multiple campaigns simultaneously within budget constraints.
• Knowledge of B2B (business-to-business) marketing strategies to engage corporate clients effectively.
• Familiarity with e-commerce platforms and online sales funnels to optimize customer journeys.

Preferred

Benefits

• Flexible schedule