Requirements

• Minimum of 5–7 years of progressive marketing experience, with at least 3 years in a brand management, franchise marketing, or multi-unit food service marketing role.
• Demonstrated experience working within a franchise marketing environment.
• Strong analytical and project management skills.
• Excellent written and verbal communication skills.
• Ability to travel as required.
• Demonstrated ability to operate cross-functionally with Operations, Finance, and external partners in fast-paced field environments where marketing execution directly impacts revenue performance and guest experience.
• Entrepreneurial mindset with the ability to identify revenue-driving opportunities, build relationships externally, and translate operational challenges into guest-facing marketing solutions.
• Support guest-facing reputation and traveler sentiment initiatives by monitoring review trends, social listening insights, and recurring guest feedback patterns in partnership with Communications and Guest Experience teams.

Preferred

• Strong understanding of the travel plaza and travel channel consumer, preferred
• Experience developing local business partnerships, field marketing programs, travel/tourism initiatives, group sales programs, or off-premises revenue strategies strongly preferred.
• Understanding of roadside/travel consumer behavior, high-volume convenience-driven environments, and operational realities of travel plaza/travel plaza businesses preferred.
• Experience supporting sales-driving field initiatives, customer conversion programs, or revenue activation efforts within multi-unit operational environments preferred.