Marketing Manager

Billerica, MA (On-site)

$85K/yr – $115K/yrSenior Level2+ years expFull time

Posted 16 hrs ago

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Job Summary

Own growth end-to-end by turning analytics into campaigns, events, and messaging; lead experiments, write customer copy, and leverage AI to accelerate research and optimization.

  • Own campaign effectiveness end to end
  • Plan and execute events for B2B growth
  • Turn product roadmap into compelling positioning

Job Description

Responsibilities

  • Use analytics to identify where the business should grow next: which customer segments, which channels, and which campaigns are actually working
  • Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove results
  • Independently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accounts
  • Connect the product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers
  • Pull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to end
  • Make A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeat
  • Write and manage customer-facing copy and email, from acquisition sequences to lifecycle messaging
  • Use AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysis

Requirements

  • 2-10 years of B2B marketing or growth experience; slope and grit matter more than years
  • A track record of taking on projects solo, from concept through execution, and knowing how you measured success
  • Comfortable being customer-facing when the job calls for it
  • Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard
  • Have run or set up events independently
  • Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly
  • High energy and not afraid to be scrappy; a startup-within-a-startup environment means undefined problems and few guardrails
  • Use AI tools fluently in your daily work, held to the same quality bar as your own

Preferred

  • B2B experience specifically
  • Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
  • Comfortable with copywriting and customer marketing, even if it's not your primary strength
  • You've built your own tools, whether that's a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design.

Benefits

  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • 401K matching and access to financial advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan – Take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community

Formlabs

3.1 Glassdoor

Formlabs builds the tools that make it possible for anyone to bring their ideas to life. Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary, Formlabs is the professional 3D printer of choice for engineers, designers, manufacturers, healthcare providers, and decision makers around the globe. Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions.

Founded in 2011
Somerville, Massachusetts, USA
707 employees (56 in marketing)
48% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
922.2K
Monthly Google Ads Budget
$25.8K
Traffic Source Mix
Search
54.2%
Direct
36.4%
Referral
4.9%
Social
3.7%
Paid
0.8%

Headcount Trend

Current headcount: ~721

Marketing Team

Marketing Team Size
36 (5% of company)
Median Career Experience
12 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$253.7M
Last Raise
Series E, 5 years ago