Responsibilities

• Audience Understanding: Knows and understands the target audience of Hope Restored and Marriage Getaway, including demographics, psychographics, lifestyles, preferences, needs, desires, and societal pressures
• Develops understanding of married couples experiencing relational distress, crisis, disconnection, or communication breakdown
• Assists in gathering and applying audience insights, campaign learnings, and marketplace trends to improve marketing effectiveness
• Supports the implementation of audience-centric marketing strategies across paid, owned, earned, and organic channels
• Helps identify opportunities for improved engagement, conversion, and constituent experience throughout the inquiry and registration journey
• Team / Relationship Management: Partners closely with the Sr. Marketing Manager – FMI and internal ministry stakeholders to execute marketing initiatives and campaign deliverables
• Collaborates cross-functionally with digital marketing, brand, creative, content, project management, registrar services, operations, events, and external vendors
• Helps coordinate campaign timelines, creative requests, website updates, reporting needs, and communication initiatives
• Supports alignment between marketing initiatives and Focus on the Family brand standards, ministry priorities, and audience needs
• Maintains strong working relationships across departments to ensure projects move efficiently from concept through execution

Requirements

• Bachelor’s degree in business, marketing, communications, or related discipline preferred
• 3–5 years of professional experience in marketing, communications, digital marketing, campaign coordination, or related field
• Experience supporting multi-channel marketing campaigns preferred
• Familiarity with website content management systems, email marketing platforms, social media tools, and reporting platforms
• Experience with Google Analytics, Tableau, Salesforce CRM, Salesforce Marketing Cloud, or similar platforms preferred
• Proficiency with Microsoft Office platforms required
• History of learning new software and systems quickly required
• Understanding of Focus on the Family mission, philosophy, values, and objectives preferred
• Experience working within a StoryBrand or audience-centered messaging framework preferred
• Strong organizational and project management skills

Preferred

• Experience supporting multi-channel marketing campaigns preferred
• Familiarity with website content management systems, email marketing platforms, social media tools, and reporting platforms preferred
• Experience with Google Analytics, Tableau, Salesforce CRM, Salesforce Marketing Cloud, or similar platforms preferred
• Experience working within a StoryBrand or audience-centered messaging framework preferred

Benefits

• Employees scheduled for 20 hours or more per week are eligible for: Norton LifeLock ID Theft Coverage, Legal Shield/ID Shield Coverage, AFLAC, 403B Retirement Plan, Vacation Time & Vacation Payout, Sick Time, Holidays, Service Awards, Community Service Days, Bookstore Discount, Fitness Center
• Employees scheduled for 30 hours or more per week are eligible for all the above and: Medical Plan, Dental Plan, Vision Plan, Life Insurance, Disability Insurance, Flexible Spending Accounts, EAP (Employee Assistance Program)