Responsibilities

• Market Ownership & Local Marketing Strategy - Serve as the primary marketing lead for assigned festival markets.
• Develop a deep understanding of each market’s audience, culture, competitive events, and promotional landscape.
• Build market-specific marketing plans aligned with the broader campaign strategy and sales phases.
• Identify local opportunities to increase brand visibility and ticket demand through partnerships, grassroots promotions, and community engagement.
• Actively identify high-impact local opportunities — venues, cultural moments, partnerships, and promotional channels — that can uniquely drive ticket demand in each market.
• Local Marketing Execution - Ensure these initiatives are executed with strategic intent, prioritizing placements, partnerships, and activations that meaningfully increase visibility and ticket demand in each market.
• Influencer partnerships
• Traditional media placements
• Venue marketing collaborations
• Grassroots activations and street team efforts

Requirements

• 4–7+ years of experience in live events, event marketing, entertainment marketing, experiential marketing, or regional / field marketing roles.
• Experience executing marketing campaigns across multiple markets or locations.
• Demonstrated success developing partnerships, grassroots promotions, or community-based marketing initiatives.
• Proven ability to manage multiple projects and timelines in a fast-paced environment.
• Comfortable collaborating with cross-functional teams including digital marketing, creative, ticketing, and operations.
• Ability and willingness to travel to festival markets as needed.
• Experience using marketing project management tools – Airtable preferred.

Preferred

• Entrepreneurial mindset with the ability to identify creative partnership opportunities.
• Naturally relationship-driven and comfortable building connections within local communities.
• Curious about local culture, entertainment scenes, and community dynamics in different markets.
• Comfortable balancing strategic thinking with hands-on execution.
• Collaborative team player who communicates clearly with internal teams and external partners.

Compensation

• Salary Range: $85,000 - $90,000 per year