Responsibilities

• Own Toro's end-to-end event marketing strategy across trade shows, industry conferences, customer events, field marketing, and virtual/hybrid formats.
• Build and manage the annual events calendar, prioritizing high-impact opportunities aligned to pipeline and revenue goals.
• Lead all event logistics: venue sourcing, vendor management, booth design, swag, staffing, and on-site execution.
• Track and report event performance metrics (pipeline influenced, leads generated, cost per opportunity, ROI) and use data to optimize the program.
• Own Toro's content calendar: planning and producing written content (blog posts, customer stories, case studies, podcast material) that supports demand generation and brand storytelling.
• Manage customer story content across formats: written, video, and social, working closely with customers and our production agency to capture and share stories.
• Own Toro's organic social presence – developing a consistent publishing cadence that reflects our brand voice and builds awareness in our target markets.

Requirements

• 4+ years of event marketing experience, ideally in B2B SaaS, logistics, supply chain, or a high-growth startup
• Proven track record owning events end-to-end — from strategy through post-event reporting
• Comfortable owning a social media presence and building an organic content program from the ground up.
• Strong project management skills with the ability to juggle multiple deadlines simultaneously
• Experience partnering with Sales teams to align event and content programming with pipeline goals
• Data-driven mindset: comfortable defining success metrics, pulling reports, and communicating event ROI
• Excellent communicator — written, verbal, and cross-functional
• Highly organized, detail-oriented, and calm under pressure
• Willingness to travel for on-site event execution

Benefits

• Comprehensive medical, dental, and vision coverage
• Unlimited PTO
• 401(k) managed by Empower