Marketing Manager - Events at Groundworks | Winston-Salem, NC

Groundworks

Marketing Manager - Events

Winston-Salem, NC (Unknown)

$80K/yr - $117K/yr (Est.)Manager, Director/Executive5+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

Develop, enhance, and scale Groundworks’ event marketing program to support aggressive growth goals.
Identify high-value local events aligned with target homeowner demographics.
Build annual and quarterly event calendars by market in partnership with Regional Sales and Marketing leadership.
Implement best practices to maximize lead capture, appointment set rates, and cost efficiency.
Recruit, hire, train, and develop high-performing Brand Ambassadors.
Lead, coach, and manage multiple event teams across territories.
Establish performance expectations tied to clear KPIs (leads per hour, cost per lead, appointment set rate).
Foster a culture of professionalism, accountability, and brand excellence.

Requirements

5+ years of event marketing or field marketing leadership in a multi-location organization
Experience managing distributed teams across multiple markets
Proven ability to recruit, train, and develop front-line marketing representatives
Strong budgeting, forecasting, and ROI analysis experience
Demonstrated success driving measurable lead generation results
Excellent organizational and project management skills
Ability to manage multiple priorities in a fast-paced, growth-focused environment
Strong Microsoft Office proficiency (Excel reporting required)

Preferred

Bachelor’s Degree in Marketing, Business, or related field
Experience in home services, home improvement, or direct-to-consumer marketing
Experience scaling event programs in high-growth environments

Benefits

Comprehensive and Affordable Benefits Package
Employee Ownership/Equity
Industry Leading Training Programs
Leadership Development and Career Growth Tracks
Top Workplace with Award Winning Culture

Groundworks

At Groundworks, we're more than just a company; we're a national movement towards safer, more secure foundations for homes and businesses across the United States. With a rich history of innovation and excellence, we specialize in foundation repair, basement waterproofing, crawl space encapsulation, and concrete lifting, underpinning the nation's confidence one foundation at a time.Our mission is straightforward: to offer unparalleled expertise, service, and customer satisfaction, ensuring every project we undertake is built on solid ground. With years of experience and a presence in more than 60 locations nationwide, our certified professionals are committed to delivering industry-leading solutions tailored to the unique needs of our customers.Why Groundworks? It's simple:Nationwide Leadership: As the nation's leading provider, we're at the forefront of foundation and waterproofing solutions, setting standards and constantly innovating.Unmatched Expertise: Our team of experts is unmatched in the industry, bringing deep knowledge and cutting-edge technology to every project.Commitment to Quality: We stand by our work with lifetime warranties, ensuring peace of mind and confidence in every solution we deliver.Customer Satisfaction: At the heart of everything we do is a commitment to our customers, from free inspections to transparent communication and beyond."Building the Nation's Confidence, One Foundation at a Time" isn't just our tagline; it's our promise to you. Discover why thousands of homeowners and businesses trust Groundworks for their foundation and waterproofing needs. Visit www.Groundworks.com to learn more about our services, explore our projects, and connect with a local expert today.

Founded in 2016

Virginia Beach, Virginia, USA

1.3K employees (64 in marketing)

www.groundworks.com