Marketing Manager - Events

Los Angeles, CA (On-site)

$99K/yr – $134K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end experiential activations for Fanatics Collectibles tied to major entertainment IP, with 5-7 years in event planning and on-site execution.

  • Own activations end-to-end across entertainment properties
  • Must-have: 5-7 years in event planning/production
  • Standout: Experience with major entertainment events and fandom culture

Job Description

Responsibilities

  • Lead end-to-end planning and execution of experiential activations across entertainment properties and pop culture tentpoles
  • Develop activation strategies that authentically connect Fanatics Collectibles with entertainment fandoms and drive collector engagement
  • Manage relationships with entertainment property partners to secure optimal brand positioning and activation opportunities
  • Collaborate with creative and production agencies to develop compelling, on-brand experiences
  • Oversee event budgets including forecasting, vendor negotiation, and budget reconciliation
  • Coordinate cross-functionally with product, content, and commerce teams to align activations with product launches and marketing campaigns
  • Manage activation timelines, production schedules, and vendor deliverables to ensure flawless execution
  • Lead on-site operations during activations, managing staff, troubleshooting issues, and ensuring brand standards are maintained
  • Develop post-event recaps with insights, performance metrics, and recommendations for future activations
  • Stay current on entertainment industry trends, pop culture moments, and emerging properties relevant to collectibles audience

Requirements

  • 5-7 years' experience in event planning/production at entertainment properties, leading consumer brand, or successful creative marketing agency
  • Demonstrated experience executing activations at major entertainment events and fan conventions
  • Strong understanding of entertainment fandom culture and ability to create authentic, engaging brand experiences
  • Proven track record managing external creative agencies and production vendors; ability to drive quality output while managing budgets
  • Effective budget management across multiple concurrent activations
  • Excellent project management skills with ability to manage complex timelines, multiple stakeholders, and shifting priorities
  • Experience with on-site event operations including staff management, vendor coordination, and issue resolution
  • Strong cross-functional collaboration skills; comfortable working with product, content, commerce, and creative teams
  • Exceptional communication skills with ability to present concepts and updates to leadership
  • Solution-focused attitude with ability to think creatively under pressure and adapt to changing circumstances
  • Passionate about entertainment, pop culture, and the intersection of fandom with collectibles
  • Willingness to travel for events, site visits, and partner meetings

Benefits

  • For information about our benefits, please visit https://benefitsatfanatics.com/
  • The job offer security note mentions Fanatics benefits and legitimacy should be verified; see the benefits page for details.

Marketing Team

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