Responsibilities

• Coordinate advertising and public relations with the ad agency for current communities
• Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the ad agency and sales representatives
• Coordinate the selection of model options
• Coordinate and participate in the compilation and completion of brochures, signage, and sales office
• Manage the maintenance of branding and compliance of model homes, advertising, signage, brochures, public relations, invoices
• Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc. In conjunction with region legal and corporate compliance
• Hire and manage all vendors for model home openings within local division and corporate requirements
• Identify and prioritize marketing objectives, including managing effective marketing campaigns–digital and on site
• Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns
• Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing

Requirements

• Bachelor\'s degree from a four-year college or university
• Four to six years of digital marketing experience and/or training
• Advanced knowledge of SEM including meta tags, Panda and Penguin optimization algorithms, and PPC management
• Advanced Knowledge of MLS and realtor sites such as Zillow and Realtor.com
• Expert knowledge in Google Analytics, social media sites, Adobe Creative Suite to include InDesign, Photoshop, photography and video editing software
• Proficiency with MS Office and email

Preferred

• Master’s degree in Advertising/Marketing/Communications preferred
• New home sales marketing experience preferred
• Strong written and verbal communication skills
• Creative thinking

Benefits

• Medical, Dental and Vision
• 401(K)
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life & Disability Insurance
• Vacation, Sick, Personal Time and Company Holidays
• Multiple Voluntary and Company provided Benefits