Responsibilities

• Conduct market research and analysis – needs, trends, competition, opportunities
• Analyze Digital Service performance metrics (e.g., adoption rates, utilization data from transplant centers) and generate reports to inform product roadmaps and ROI
• Lead funnel management metrics (Lead-MQL conversion, MQL-SQL conversion, SQL-oppty conversion, etc)
• Analyze Recovery Service performance metrics
• Customer Relationship Management – KOL development, VOC for feedback and future product development, address customer inquiries, concerns, complaints
• Management of our Transplant Center Advisory Council (TCAC) of FlowHawk Customers (meet 3x per year)
• Co-management with our TPM on monthly product end-user meetings
• Engagement with our Recovery Surgeons – LinkedIn posts, testimonials
• Develop and execute commercial strategies for Digital Service products
• Help management monthly marketing activities to targeted accounts or market segments included but not limited to webinars, email campaigns, social campaigns, etc.

Requirements

• 3 to 5+ years of strategic and brand marketing experience in a healthcare software environment
• A track record of performance excellence; meeting targets and objectives
• High level of emotional intelligence and respect for the transplant process
• Strong upstream and downstream marketing experience working with complex medical devices, IoT, and SaaS products
• Ability to travel 25% - 35% to include international travel
• Excellent presentation and communication skills, with the ability to engage and educate diverse audiences
• Self-motivated and able to work independently while managing multiple priorities

Benefits

• Company Benefits include paid Medical, Dental, Vision, Short Term Disability, Long Term Disability, and Life insurance.
• Flexible Time Off and Sick Time
• 401K Match
• Paid Maternity, Paternity, and Adoption Leave