Responsibilities

• Lead NPI Process: Oversee the content and execution of the NPI process from Marketing perspective with stakeholders (PMM, AE, regional sales) to ensure timely and high-quality NPIs.
• Drive Global Campaigns: Define, build, launch, and manage global campaigns in collaboration with all stakeholders, from execution to results. Develop and implement campaign activities to achieve lead targets for both online and offline channels across regions.
• Optimize Budget and Resources: Allocate budget and resources strategically to meet NPI and product campaign objectives.
• Enhance Social Media Strategy: Collaborate with global social media teams to increase touchpoints and customer engagement, ensuring a cohesive and impactful social media presence.
• Coordinate Global Content Strategy: Lead and coordinate the global content strategy with Creative and other stakeholders for the product line and its markets. This includes creating and managing blog posts, photography/videos, testimonials, application notes, brochures, and web content for global campaigns.
• Support Regional Marketing Initiatives: Assist regional teams with their specific marketing requests and needs, ensuring alignment with global strategies.
• Manage Global Content: Oversee and manage global content, including uploading and revising content on Highspot, ensuring consistency and accuracy.
• Collaborate on Event Strategy: Work with the global event leader to develop and execute event strategies that align with overall marketing goals.
• Monitor and Report Campaign Performance: Track and report on campaign performance, collaborating with regional and digital teams to optimize results.
• Develop Product Launch Strategies: Create and implement comprehensive product launch strategies to ensure successful market entry and adoption.

Requirements

• Educational Background: University degree in natural sciences, medicine, business administration, or a related field.
• Proven Experience: plus 5 years’ experience in a leading marketing role, demonstrated success in product marketing and leading global campaigns, ideally with experience in clinical or diagnostic workflows.
• Commercial Acumen: Strong data-driven decision-making skills to assess campaign and channel performance, with a keen understanding of market trends.
• Collaborative Skills: Excellent ability to work effectively across different stakeholder groups in an international team environment.
• Communication Skills: Superior English communication skills, both written and verbal.
• Travel Requirement: Willingness to travel approximately 30% of the time.

Benefits

• competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, parental and adoption leave