Responsibilities

• Lead the ongoing management and configuration of core marketing technology platforms including MMPs (AppsFlyer), CDPs (Segment), identity solutions (LiveRamp), analytics tools (Tableau, Sigma), and related systems.
• Own campaign tracking architecture including link creation, deep linking, attribution parameters, and cross-tool validation across paid and owned channels.
• Ensure end-to-end integrity of user journeys across platforms, from impression through install, acquisition, and retention
• Troubleshoot discrepancies across MMPs, platform reporting, internal BI tools, and external data sources.
• Validate and sanity-check disparate data sets mid-campaign to ensure reporting accuracy and performance confidence, configuring notification systems to flag anomalies.
• Partner with media teams to operationalize campaign management across paid social, app networks, search, programmatic display, OLV, CTV, digital audio, and more.
• Explore, roadmap, implement and maintain platform-specific integrations including: Meta AEM and Conversions API, Snapchat Mobile CAPI, Google Firebase, Amazon Marketing Cloud, Platform SDKs, server-to-server integrations, Segment/Liveramp destinations.
• Support incrementality testing, attribution modeling enhancements, and MMM-related data inputs.
• Act as a technical consultant to marketing stakeholders, advising on feasibility, implementation paths, measurement implications, and general problem solving.
• Maintain documentation of tracking frameworks, integration maps, and operational processes.
• Provide coverage across campaigns and channels as needed, stepping into execution roles when required.
• Maintain cutting-edge expertise, continuously identifying opportunities to improve data integrity, workflow efficiency, and marketing technology scalability.