Marketing Manager (Digital / Content

USA (Hybrid)

$91K/yr - $109K/yr (Est.)ManagerFull time

Posted 7 weeks ago

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Job Summary

Own digital content and channel strategy across websites, blogs, social, and marketing campaigns to drive awareness and pipeline.

  • Own content strategy and channel execution across web, social, and blogs to support revenue goals.
  • Plan and optimize advertising campaigns for brand lift and lead generation with data-driven tests.
  • Collaborate with sales, design, and product to align on objectives and accelerate outcomes.

Job Description

Responsibilities

  • Develop and execute digital marketing and content strategies
  • Create, manage, and optimize content across websites, blogs, social media, and marketing channels
  • Plan and oversee digital advertising campaigns to increase brand awareness and lead generation
  • Analyze campaign performance and provide data-driven recommendations
  • Collaborate with sales, design, and product teams to achieve business objectives

Requirements

  • Experience in digital marketing, content marketing, or brand management
  • Knowledge of SEO, SEM, social media marketing, and marketing analytics tools
  • Strong communication, creativity, and project management skills
  • Ability to analyze data and optimize marketing performance
  • Experience with content creation and audience engagement strategies

Benefits

  • Competitive salary package
  • Flexible working environment
  • International career development opportunities
  • Exposure to innovative marketing projects and global campaigns
  • Friendly and collaborative company culture
The Africa Dream logo

The Africa Dream

Rewriting Africa’s NarrativeI am a Sierra Leonean freelance vlogger, YouTuber, and blogger committed to telling African stories the African way.I travel across Sierra Leone and beyond, documenting our culture, traditions, lifestyles, changemakers, innovators, and entrepreneurs. My stories challenge and reshape the distorted Western narratives about Africa.

Founded in 2021
Freetown, Western Area, SLE
2 employees (1 in marketing)

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
52.6%
Direct
29.8%
Referral
5.1%
Social
11.3%
Paid
1.1%

Headcount Trend

Current headcount: ~2

Marketing Team

Marketing Team Size
1 (50% of company)