Responsibilities

• The Marketing Manager, Digital & Communications is responsible for driving eCommerce growth, digital content strategy, campaign activation, and communications initiatives that improve customer engagement, lead generation, and business performance.
• The role establishes governance, best practices, and cross-channel frameworks that connect website, content, communications, and marketing activities into cohesive customer experiences.
• By partnering across marketing, eCommerce, product, science, and regional teams, the role identifies growth opportunities, optimizes customer journeys, and enhances the effectiveness of digital marketing programs.
• 1. eCommerce & Digital Experience Strategy
• Partner with eCommerce stakeholders to develop and support digital marketing initiatives that drive awareness, engagement, retention, conversion, and revenue growth.
• Identify opportunities to improve digital commerce performance through content, campaigns, customer experience, and optimization initiatives.
• Develop digital experience roadmaps that improve content discoverability, customer engagement, conversion, and business performance.
• Ensure website content aligns with business priorities, customer needs, SEO best practices, and GEO principles.
• 2. Content Strategy, Editorial Governance & Corporate Communications
• Establish editorial standards and content governance processes that ensure quality, consistency, and alignment with brand objectives.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Journalism, Business, or related field. Equivalent relevant experience considered in lieu of degree.
• 5+ years of experience in digital marketing, communications, content strategy, or integrated marketing.
• Experience managing website content strategies and digital customer experiences.
• Demonstrated success leading cross-functional initiatives and influencing stakeholders across multiple functions.
• Experience working with content management systems, marketing automation platforms, analytics tools, and SEO best practices.
• Must reside within a commutable distance to Brea, CA. This is not a hybrid or remote opportunity.

Preferred

• Strong knowledge of digital marketing channels, including websites, SEO, GEO, email marketing, social media, paid media, and marketing automation
• Strong business acumen with a customer-centric mindset.
• Proven project management and stakeholder management capabilities.
• Exceptional writing, editing, and content strategy skills.
• Ability to translate business objectives into integrated digital marketing programs and customer experiences.
• Strong analytical and problem-solving capabilities with the ability to convert insights into actionable recommendations.
• Ability to influence stakeholders and drive alignment across teams without direct authority.
• Ability to balance strategic thinking with practical execution and continuous improvement.
• Experience in global and matrixed organizations preferred.