Responsibilities

• Own the marketing strategy, priorities, and performance of the Dallas market.
• Develop a deep understanding of customer behavior, commercial priorities, competitive dynamics, and local opportunities to identify where marketing can have the greatest business impact.
• Build integrated marketing plans that bring together brand, lifecycle, partnerships, community engagement, merchant launches, local activations, and other marketing capabilities around Dallas's highest-priority growth opportunities.
• Identify and prioritize local growth opportunities based on expected business impact, customer needs, and commercial priorities.
• Partner with Commercial, Operations, Community Engagement, and Marketing to coordinate execution and ensure investments are aligned to the market's highest priorities.
• Represent the voice of the market by bringing customer insights, competitive intelligence, and local learnings back to the broader organization.
• Define success metrics, measure performance, and continuously refine strategy based on business results.

Requirements

• 8 years of experience in marketing, growth, brand, partnerships, product marketing, or a related field.
• Experience developing integrated marketing strategies that combine multiple marketing disciplines to drive measurable business growth.
• Strong business judgment and the ability to prioritize opportunities based on business impact.
• Experience leading complex cross-functional initiatives and influencing without direct authority.
• Excellent communication, stakeholder management, and relationship-building skills.
• Strong analytical skills with experience defining success metrics, measuring performance, and making investment recommendations based on data.
• Comfort operating in ambiguity and adapting quickly as business needs evolve.
• Ability to work onsite in Dallas, Texas.

Benefits

• medical, dental and vision insurance; paid time off; and more.