Marketing Manager, Demand Generation

USA (Remote)

$80K/yr – $92K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own multi-channel ABM and demand-gen programs for enterprise accounts, align with sales, and scale with AI automation while piloting upmarket and government motions.

ABM and demand-gen: architect 1:1 to 1:many programs using 6Sense, LinkedIn Campaign Manager, and personalized landing experiences.
Sales alignment: co-create GTM plays with sales leadership to target accounts and drive pipeline.
AI and upmarket: build AI-powered workflows to scale personalization, predictive insights, and multi-threaded enterprise outreach, plus government-focused ABM motions.

Job Description

ABM Campaign Architecture: Design and execute insight-driven ABM programs across 1:1, 1:few, and 1:many models for top-tier accounts, utilizing tools like 6Sense, LinkedIn Campaign Manager, and custom landing page experiences.
Sales Alignment & Co-Selling: Partner closely with sales leadership to align Go-To-Market (GTM) strategies, prioritize target accounts, and co-create high-impact outreach sequences and plays that engage buying committees.
Integrated Orchestration: Plan and run full-funnel integrated campaigns—including targeted email, exclusive events, digital advertising, content syndication, and webinars—tailored to strategic personas across the enterprise buying cycle.
Data-Driven Accountability: Monitor, optimize, and report on full-funnel metrics and pipeline impact, tracking conversion rates and revenue attribution via Salesforce, Marketo, and dedicated dashboards.
AI-Forward Scaling: Architect and leverage AI-powered automation workflows (using tools like Zapier, Make.com, or LLM APIs) to scale hyper-personalization, prioritization, and multi-threaded outreach efficiently and securely.
Upmarket Innovation: Pilot and optimize advanced upmarket tactics, including predictive modeling, buyer intent data workflows, and multi-threaded enterprise outreach.
High-Value Content Creation: Collaborate with product marketing and subject matter experts (SMEs) to develop compelling, tailored content—such as emails, microsites, and thought leadership pieces—that resonate with C-level decision-makers.
Government Sector Strategy: Maintain, manage, and refine custom ABM motions specifically tailored to the unique constraints, cycles, and compliance standards of governmental prospects.
Vendor Performance Management: Manage agency and external vendor relationships supporting ABM, content generation, and paid media programs to maximize ROI

Quorum

Quorum is your AI-powered public affairs software to get information and execute strategy all in one place. Thousands of public affairs professionals use Quorum to increase their policy wins — tracking the legislative and regulatory landscape, uniting their teams, and building stronger champions across Congress, all 50 state legislatures, major U.S. cities, the European Union, and beyond.From legislative intelligence and grassroots advocacy to PAC management and stakeholder engagement, Quorum helps you work smarter and move faster — whether you’re a Fortune 500 company, trade association, nonprofit, or government agency. Our customers include leaders like Coca-Cola, Walmart, General Motors, the American Heart Association, the Human Rights Campaign, the United Nations Foundation, and the U.S. Air Force.Discover how Quorum can help you understand your policy landscape, build a unified data-driven strategy, and maximize your impact.

Founded in 2014

Washington, District of Columbia, USA

438 employees (31 in marketing)

www.quorum.us