Marketing Manager, Demand Generation & Operations at Blue Book Services | USA | $130K/yr – $160K/yr

Marketing Manager, Demand Generation & Operations

USA (Remote)

$130K/yr – $160K/yrMid Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive multi-channel B2B demand generation and HubSpot-driven pipeline for Blue Book, with a strong focus on lifecycle, events, and content that positions the brand as the intelligence layer in produce.

Own end-to-end demand gen across paid, content, events, and lifecycle
Must-have: 5+ years in multi-channel B2B demand gen with measurable pipeline ownership
Standout: Deep HubSpot expertise and hands-on marketing ops discipline

Job Description

Responsibilities

Own and execute Blue Book's inbound marketing motion across the buyer and customer journey
Build and manage paid programs from the ground up: audience strategy, creative, bid management, and reporting
Drive pipeline through events, webinars, and strategic partnerships — from concept to execution to follow-up
Develop and optimize product-led growth and lifecycle marketing programs: onboarding, expansion, win-back, and retention sequences
Own HubSpot end-to-end: pipeline architecture, lead scoring, workflow automation, data hygiene, and reporting infrastructure
Build and maintain attribution models that connect marketing spend to pipeline and revenue
Partner closely with sales and customer success on handoff process, funnel management, and account-level insights
Develop the reporting cadence and dashboards that give leadership real visibility into what's working
Develop content that positions Blue Book as the intelligence layer for the produce supply chain — not just a directory
Manage and grow our demand gen channels
Ensure brand consistency across all touchpoints as we modernize how we show up to the market

Requirements

5+ years in B2B demand generation, with direct ownership of multi-channel programs that drove measurable pipeline
Proven track record across content/SEO, paid media (Google Ads + LinkedIn), events/webinars, and lifecycle/email marketing
Deep, hands-on HubSpot expertise — you have owned an instance, not just used one. Certified a plus; experience is the requirement
Strong marketing and revenue operations background: attribution, funnel analytics, CRM architecture, lead scoring, and pipeline reporting
Demonstrated experience working cross-functionally with sales and customer success from an operations standpoint
Fluency with AI tools as a force multiplier — you actively use them to move faster, produce more, and build leaner
Experience building marketing infrastructure from scratch — without a large team or an inherited playbook
Strong written communication; you can write a compelling email, a clear brief, and an executive-ready performance summary
B2B SaaS, data, or subscription business experience required