Responsibilities

• Build Bold, High-Impact Campaigns by developing concepts, hooks, and campaigns across social, email, paid, and web. Create compelling short-form and long-form content for multiple channels. Support ABM and enterprise marketing initiatives, helping target strategic accounts and key decision-makers.
• Own Full-Funnel Demand Generation by launching and optimizing campaigns that drive awareness, engagement, MQLs, SALs, and opportunities. Execute across social, email, paid media, SEO/SEM, and nurture programs.
• Use Insights to Inform Creativity + Revenue Impact by applying intent data, audience signals, market trends, and competitive insights. Identify creative opportunities to expand reach, deepen engagement, and accelerate pipeline. Strategize and recommend what to scale, pause, or test next.
• Optimize Organic + Paid Channels to support, optimize, and expand campaigns across LinkedIn, Reddit, SEO, retargeting, and paid social. Maintain cohesive messaging and creative alignment across all channels. Continuously experiment to improve CTR, engagement, conversion, and marketing-influenced pipeline.
• Cross-Functional Collaboration + GTM Alignment : Partner with sales teams, product, marketing, RevOps, and executive teams to translate GTM priorities into impactful campaigns. Share insights and performance trends to inform pipeline strategy, messaging, and audience targeting. Ensure all teams stay aligned on plans, timelines, goals, and expected outcomes.
• Strategize, plan, and execute digital channels including website content, SEO/SEM, and AI models. Partner with internal teams to develop A/B testing plans, seek ways to enhance website UX, and optimize existing pages for higher SEO and AEO algorithms.
• Track and report on KPIs , measure campaign effectiveness, and optimize initiatives based on performance data.
• Pioneer AI-Enhanced Content & Personalization: Lean into the future of demand by using AI tools for ideation, content production, and ad-copy optimization. You will establish the "gold standard" for AI-assisted workflows, balancing speed and scale with human empathy and brand authenticity.