Own demand generation across multiple channels, align campaigns with pipeline goals, and build the foundation to scale revenue via content-led growth, AI-enabled optimization, and ABM.

• Demand generation strategy and cross-channel campaigns that increase brand visibility and drive top-of-funnel interest.
• Own integrated campaigns across organic, paid, digital, website, LinkedIn, email, content, case studies, and sales enablement channels.
• Develop campaigns that leverage brand value and client stories to generate inbound interest.
• Partner with Sales and leadership to align marketing with pipeline goals, target accounts, buyer personas, and revenue priorities.
• Build and manage Salesforce campaigns, campaign tracking, lead flow, reporting, and performance measurement.
• Use Salesforce, LinkedIn, CRM data, and campaign analytics to measure effectiveness and optimize future efforts.
• Identify creative ways to generate demand beyond paid advertising, including content-led growth, thought leadership, and events.
• Leverage the company website as a stronger demand generation and brand-building tool.
• Build digital programs that help the company show up more effectively in-market.
• Use AI tools thoughtfully to improve speed, creativity, campaign execution, analysis, and content development.