Responsibilities

• Lead strategic growth initiatives for the Dairy feed portfolio (milk replacer, young animal, and adult cow segments)
• Own the P&L and marketing strategy, including budget planning, product assortment and innovation, channel placement/strategy, pricing, and promotions
• Collaborate with R&D, Sales, Central Marketing, Additive Marketing, Supply Chain, and Income Optimization to drive innovation and execute business plans
• Engage with key industry leaders and suppliers to advance strategic objectives
• Develop and execute Annual and Long-Range Business Plans with Objectives, Goals, Strategies, Action Plans, Innovation Pipeline and KPIs
• Set and lead marketing strategy; make Product, Price, Placement & Promotion decisions aligned with capabilities and market needs
• Manage P&L-related activities including product improvements, SKU rationalization, market research (with Corporate Insights), and innovation pipeline
• Develop channel strategies based on consumer/customer needs to drive go-to-market
• Manage marketing and trade budget; anticipate performance trends and adjust to achieve plan
• Develop tools, programs, trade and pricing strategies and promotions to support product initiatives

Requirements

• 5-7 years marketing experience, including P&L ownership
• 4-year degree required; MBA preferred
• Strong interpersonal, verbal and written skills
• Experience in developing and managing business cases
• Strategic thinking, creativity, effective analytical skills, and problem-solving abilities
• Ability to lead cross-functional teams to deliver results in a positive manner
• Self-motivated and able to own projects and to execute with focus and accountability
• Proficiency in MS Word, Excel and PowerPoint

Preferred

• 5+ years of experience in dairy feed including milk replacer, young animal, or adult cow nutrition
• Previous B2B Marketing experience
• Experience managing direct reports preferred
• Familiarity with StageGate / New Product Development process
• Experience with brand and product marketing and business management, including annual/long-range planning, pricing/profit analysis, and execution of national/regional consumer and trade programs
• Cross functional collaborator with experience in transformational change
• Travel required up to 25%

Benefits

• We provide a broad portfolio of benefits to keep you and your family at your best.