Responsibilities

• Design and execute customer marketing programs that support: Customer adoption and value realization
• Retention and renewal influence
• Expansion and cross-sell opportunities
• Advocacy (case studies, reviews, references, community)
• Own the customer lifecycle marketing strategy, working with Customer Success and Product to identify moments that matter
• Launch scalable programs such as: Customer campaigns and nurtures, Customer storytelling and proof points, Reference and advocacy programs, Customer communications tied to launches and releases, Define success metrics for customer marketing (engagement, retention influence, expansion pipeline, advocacy output)
• Own the end-to-end integrated campaign framework, including: Annual and quarterly campaign planning
• Core messaging and value propositions
• Channel orchestration across digital, field, partners, lifecycle, and sales motions
• Translate company and GTM priorities into clear, measurable campaign plans with defined audiences, objectives, and KPIs
• Serve as the central point of coordination across marketing functions to ensure campaigns launch on time and with consistency
• Partner closely with Sales, RevOps, and Field Marketing to align campaigns to pipeline goals and sales motions
• Develop campaign briefs, timelines, and post-campaign performance analysis
• Act as a strategic connector across Product Marketing, Demand Gen, Field/Events, Digital, Partner Marketing, Sales, and CS
• Balance strategy and execution: comfortable building plans while also rolling up sleeves to launch programs
• Continuously test, learn, and optimize based on performance data

Requirements

• 6–9+ years of B2B marketing experience, ideally in high-growth SaaS or technology companies
• Proven experience owning integrated campaign strategy and execution
• Direct experience in customer marketing, lifecycle marketing, or post-sale programs
• Strong understanding of B2B funnels, GTM motions, and sales alignment
• Experience working cross-functionally in ambiguous, fast-moving environments
• Highly organized, strong communicator, and comfortable leading through influence
• Data-driven mindset with experience using performance insights to optimize campaigns

Preferred

• Experience in pre-IPO or scaling organizations
• Exposure to partner or ecosystem marketing
• Experience supporting both enterprise and mid-market motions

Benefits

• Global, Not Isolated: You’ll work with a diverse team spanning the US, EMEA, and Israel. We’re known for our vibrant social culture, and once a year, the entire global company comes together for a major offsite to reconnect in person.
• Meaningful Impact: Make a real impact from day one, working with cutting-edge technology in a fast-paced, global environment.
• Collaborative & Growth-Driven: Join a collaborative, empowering culture where learning and professional growth are encouraged.
• True Flexibility: We offer a hybrid model. We care about the output of your expertise, not the hours you spend in a specific chair.