Responsibilities

• Develop and execute integrated marketing campaigns that drive awareness, engagement and revenue across events, awards, subscriptions, memberships, products and strategic partnerships.
• Translate business objectives into audience-focused marketing strategies that support revenue, audience growth and brand goals.
• Serve as a brand steward, ensuring consistency across messaging, creative and customer experiences across all marketing channels.
• Partner with Sales, Editorial, Events, Creative and shared services teams to develop campaigns that reach target audiences and achieve business objectives.
• Develop campaign strategies, messaging frameworks and creative briefs that clearly define goals, target audiences and success metrics.
• Oversee campaign execution across email, web, social media, digital advertising, print and other marketing channels.
• Manage integrated marketing plans, campaign calendars and project timelines, ensuring cross-functional teams remain aligned and projects are delivered on schedule.
• Analyze campaign performance and customer insights to continuously optimize marketing strategies and improve business outcomes.
• Identify opportunities to improve marketing processes, workflows and campaign effectiveness through automation, AI-assisted tools and emerging technologies.
• Stay current on industry trends, competitive activity and marketing best practices, sharing insights that elevate team performance and campaign results.

Requirements

• Bachelor's degree in marketing, communications, business or a related field.
• 4+ years of experience developing and executing integrated marketing campaigns, preferably in B2B marketing.
• Experience supporting audience growth, events, awards, subscriptions, partnerships or other revenue-generating marketing initiatives.
• Strong understanding of integrated marketing strategy across digital, email, social media, web, print and experiential channels.
• Experience using marketing technology, CRM, marketing automation and analytics platforms to execute, measure and optimize campaigns.
• Strong analytical skills with the ability to interpret campaign performance data and translate insights into actionable recommendations.
• Excellent written and verbal communication skills, including experience developing marketing copy, campaign messaging and creative briefs.
• Proven project management skills with the ability to manage multiple complex projects simultaneously while meeting deadlines.
• Ability to build strong relationships and influence cross-functional stakeholders in a collaborative, matrixed organization.
• Experience managing external vendors, agencies and marketing technology platforms.

Preferred

• Experience in B2B media, publishing, professional services or events marketing.
• Experience working with marketing automation, CRM and customer data platforms.
• Familiarity with marketing analytics and reporting tools.
• Experience leading integrated campaigns that support both audience development and revenue goals.
• Experience leveraging AI-assisted marketing tools to improve campaign development, content creation or workflow efficiency.

Benefits

• Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.