Own end-to-end B2B tech copy and content across the customer journey, from awareness to conversion.

• Develop and craft high-quality, engaging copy across the entire customer journey, including awareness, consideration, and conversion stages.
• Partner with marketing managers and cross-functional teams to define and execute a cohesive content strategy aligned with business objectives and target audience needs.
• Proofread, edit, and refine content to ensure clarity, consistency, and adherence to brand voice and style guidelines.
• Manage the end-to-end content development process—from initial briefing, creative development, to review and final approval.
• Analyze content performance data, derive insights, and recommend improvements to optimize messaging effectiveness and campaign outcomes.
• Create and maintain a comprehensive library of marketing content, assets, and templates for ongoing use.
• Conduct industry research to stay informed on trends, and proactively pitch new content ideas that support marketing initiatives and business growth.
• Collaborate with designers, product teams, and campaign managers to produce integrated marketing materials that resonate with target audiences.