Responsibilities

• Strategic Planning: Work closely with the VP of Marketing to develop comprehensive marketing plans aligned with business goals, identifying target audiences, market trends, and competitive landscape.
• Campaign Execution: Create and manage marketing campaigns across multiple channels including digital, social media, print, and events, ensuring consistent messaging and branding.
• Content Creation: Oversee the development and distribution of engaging content like website copy, blog posts, social media updates, and marketing materials.
• Market Research: Conduct market analysis to understand customer needs and behaviors, identify potential opportunities, and inform marketing strategies.
• Budget Management: Allocate marketing budget effectively across different campaigns and initiatives, tracking ROI and optimizing spending.
• Project Management: Manage campaigns and initiatives through the use of a project management system, aligning the marketing team, assigning tasks, providing guidance, and ensuring deadlines are being met.
• Data Analysis: Monitor and analyze marketing data to measure campaign effectiveness, identify trends, and make data-driven decisions.
• Brand Management: Protect and enhance the company's brand image through consistent messaging and communication.
• Community Engagement: Develop strategies to engage new patients and foster customer loyalty and through targeted communications, events and programs such as the Smiley O’Riley program
• Collaboration: Work closely with executives, the marketing team, and other departments to ensure alignment with overall business objectives.

Requirements

• Bachelor’s Degree, or 5+ years of equivalent experience
• 2 plus years of experience in marketing and other business-related activities.
• Microsoft Suite of Services; Adobe Suite of Services; Other Marketing, Communication, and reporting software.
• Adaptability – Ability to adapt to change in the workplace.
• Honesty / Integrity - Ability to be truthful and be seen as credible in the workplace.
• Ethical - Ability to demonstrate conduct conforming to a set of values and accepted standards.
• Accountability – Ability to accept responsibility and account for his/her actions.
• Organized - Possessing the trait of being organized or following a systematic method of performing a task.
• Detail Oriented - Ability to pay attention to the minute details of a project or task.
• Analytical Skills – Ability to use thinking and reasoning to solve a problem.