Responsibilities

• Implement the annual multi-channel marketing plan, budget, and the execution schedule for the plan.
• Draft creative briefs for the corporate marketing team to create deliverables supporting marketing plans and community sales needs.
• Manage marketing collateral requests from on-site sales team.
• Assist with managing permanent and temporary signage requests and coordinate with vendors for on-site community signage and off-site directionals.
• Partner with the stakeholders on strategy for division-specific social media account posts and manage public responses.
• Send targeted eblasts through LassoCRM and MailChimp and oversee list management.
• Create promotional landing pages and maintain the Division’s presence on CenturyCommunities.com, including inventory home management, adding new communities, drafting copy for plan and community descriptions and promotional messaging.
• Work closely with the Corporate Marketing team to develop and launch community specific marketing plans, as well as creating actionable and effective product positioning. Collaborate with your Corporate Marketing Account Managers to request and review all marketing ensure deliverables and scheduling objectives are met.
• Enhance the Division’s footprint on Google in partnership with Corporate Marketing’s inhouse digital marketing team.
• Review data analysis and metrics to ensure media campaigns meet predetermined objectives.

Requirements

• 5+ years of marketing experience.
• Knowledge of sales and marketing concepts.
• Strong verbal and written communication skills.
• Data driven with strong analytical skills.
• Up to date with the latest trends and best practices in on-line marketing and measurement.
• Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, supervisory personnel.
• Excellent organizational skills and detail oriented.

Preferred

• Bachelor’s degree Preferred or equivalent work experience, preferably in Marketing, Communications, or a related field.
• Previous residential homebuilding Marketing experience strongly preferred.
• Has prior experience working with a corporate marketing team is a plus.