Responsibilities

• Develops and executes a comprehensive marketing strategy to increase adoption of the Partners for a Healthy Baby curriculum and other Center products and training services. Aligns marketing initiatives with the Center’s strategic goals, revenue targets, and stakeholder engagement priorities. Leads brand management efforts to ensure consistency across digital platforms, publications, trainings, conferences, and outreach materials. Identifies market opportunities, conducts competitor analysis, and evaluates new product positioning strategies. Uses data analytics to assess marketing effectiveness and inform strategic adjustments.
• Designs targeted marketing campaigns for curriculum subscriptions, digital licensing, virtual and onsite trainings, and specialized courses (e.g., breastfeeding counselor training). Develops promotional strategies for national conferences, webinars, and partnership initiatives. Coordinates exhibit presence, sponsorship materials, and conference marketing efforts.
• Serves on the Center’s senior management team as determined by the Director. Participates in strategic planning and key organizational initiatives. Develops and maintains collaborative partnerships across the University and with external agencies, national organizations, and community partners. Assumes delegated authority to recommend and implement policies within area of responsibility.
• Conducts market research and audience analysis to support product development and outreach strategies. Compiles and reports marketing metrics and performance data. Manage assigned marketing budgets, including advertising, media production, and promotional expenditures. Ensures compliance with federal, state, and University regulations related to communications and marketing activities. Other duties as assigned.

Requirements

• Bachelor's degree and four years of experience related to media, communications, and/or marketing services; or a high school diploma/equivalent and eight years of related experience. (Note: a combination of post high school education and experience equal to eight years.)

Preferred

• Experience developing and implementing integrated marketing campaigns across digital, print, and social media platforms.
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and marketing automation tools.
• Proficiency in marketing analytics tools such as Google Analytics or similar platforms to measure campaign performance.
• Experience creating marketing materials, including newsletters, social media graphics, brochures, and promotional content.
• Demonstrated ability to develop marketing strategies that increase program enrollment, product sales, or training participation.
• Experience working in higher education, nonprofit, public health, or government settings.
• Knowledge of accessibility standards and comprehensive marketing practices.
• Experience managing marketing budgets and tracking return on investment (ROI).
• Familiarity with graphic design tools such as Canva, Adobe Creative Suite, or similar software.

Benefits

• FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.
• Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.