Marketing Manager

Omaha, NE (On-site)

$75K/yr – $110K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own advisory-marketing programs by turning growth goals into multi-channel strategies and guiding end-to-end execution for assigned firms.

  • Strategic ownership: translate objectives into integrated plans across digital, events, referrals, COIs, content, automation, and brand.
  • Cross-functional delivery: partner with Marketing, Product, Analytics, Compliance, and Operations to optimize performance and advisor experience.
  • Scale and elevate: identify gaps, streamline workflows, and lead complex initiatives with minimal guidance.

Job Description

Responsibilities

  • Serve as a strategic marketing partner to advisory firms by defining growth goals, building actionable marketing strategies, and guiding execution against long-term business objectives.
  • Leverage data, insights, and cross-functional collaboration to ensure high-quality execution, performance tracking, and continuous optimization.
  • Operate with a high degree of autonomy while identifying opportunities to improve, scale, and evolve how marketing support is delivered.
  • Act as a strategic advisor to assigned firms by clarifying growth goals and translating those goals into multi-channel marketing strategies.
  • Develop and guide advisors through strategic marketing plans aligned to objectives, capacity, and target audiences.
  • Provide informed recommendations across digital, events, referrals, COIs, content, automation, and brand.
  • Serve as a trusted thought partner by introducing new ideas, frameworks, and best practices that elevate marketing maturity.
  • Present ideas, insights, and recommendations confidently in internal and partner-facing settings.
  • Serve as a subject matter expert within assigned areas to support team knowledge-sharing and continuous learning.
  • Lead complex marketing initiatives from strategy through execution with minimal guidance.

Requirements

  • Bachelor’s degree in marketing, communications, or a related field required.
  • Minimum of five years of progressive marketing experience required, preferably in a consulting, advisory, or client-facing role.
  • Demonstrated experience developing and executing integrated marketing strategies across multiple channels required.
  • Proven ability to manage complex projects, timelines, and multiple stakeholders simultaneously required.
  • Experience working collaboratively with creative, digital, analytics, and cross-functional teams required.
  • Strong strategic thinking, problem-solving, and decision-making skills required.
  • Excellent communication and presentation skills required.
  • High ownership mindset with comfort leading work end-to-end and managing ambiguity required.

Preferred

  • Working knowledge of marketing performance measurement and ROI assessment using tools such as Excel, PowerBI, Tableau, or similar platforms preferred.

Benefits

  • Competitive benefits including 401(k) with company contribution, PTO, Parental Leave, Medical, Dental, Vision, Health Savings Accounts, Flexible Spending Accounts, Life and AD&D Insurance, Short and Long-Term Disability, Work/Life Benefits and Holistic Wellbeing Programs.
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Carson Group

The information included on this website is for informational purposes and is intended for use by advisors only, not for public distribution. Carson Group Partners is a network of advisors offering advisory services through CWM, LLC, an SEC Registered Investment Advisor.

Founded in 2012
Omaha, Nebraska, USA
365 employees (39 in marketing)

Traffic Signals

Monthly Visitors
51.2K
Monthly Google Ads Budget
$50
Traffic Source Mix
Search
36.5%
Direct
47.7%
Referral
11%
Social
3.4%
Paid
1.2%

Headcount Trend

Current headcount: ~365

Marketing Team

Marketing Team Size
29 (8% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Jul 2021
    Private Equity

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