Responsibilities

• Own and execute the Caprock brand at the community level, ensuring consistency with Aramark brand standards and messaging.
• Develop and manage onsite marketing materials, signage, digital displays, newsletters, and resident communications.
• Partner with operations, HR, and hospitality leaders to support recruitment marketing, engagement initiatives, and major community milestones.
• Ensure the “community experience” is reflected in storytelling, visuals, and messaging across platforms.
• Review and approve or escalate for approval all use of Caprock marks and branding.
• Serve as a key liaison between Caprock leadership and internal/external stakeholders, including residents, partners, and community organizations.
• Support resident engagement through events, programming promotion, and internal campaigns through technology, social media and guest engagement platforms.
• Act as a visible, approachable presence within the community who understands resident needs and feedback.
• Process community requests and approvals for community programs as appropriate
• Support public relations efforts, including coordination of site visits, media requests, and stakeholder communications.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience).
• 5+ years of experience in marketing, communications, public relations, or community engagement.
• Experience in hospitality, workforce housing, large scale operations, or live in/community environments strongly preferred.
• Strong writing, editing, and storytelling skills with the ability to adapt tone for different audiences.
• Comfort working in a highly visible, community based environment where relationships matter.
• Ability to balance strategic thinking with hands on execution.
• Previous experience with use of technologies, social media, and other engagement platforms
• Demonstrated ability to communicate and present effectively to senior leadership and executives, keeping stakeholders informed through clear, professional updates and reporting.
• Comfort engaging with management and executive leadership, representing the community and brand with professionalism, confidence, and strong business judgment.

Preferred

• Experience in hospitality, workforce housing, large scale operations, or live in/community environments strongly preferred.