Responsibilities

• Brand Consistency & On-Site Marketing: Ensure all marketing creative — across digital, print, and physical — is visually consistent and aligned with Bubble Down brand standards.
• Brand Consistency & On-Site Marketing: Conduct regular audits of on-site signage across all locations to confirm materials are current, accurate, and on-brand.
• Brand Consistency & On-Site Marketing: Coordinate updates to location signage, menu boards, promotional displays, and other physical marketing touchpoints.
• Brand Consistency & On-Site Marketing: Maintain an organized, up-to-date library of brand assets, templates, and approved marketing materials accessible to the team.
• Print, Collateral & Sales Materials: Manage the production of marketing collateral including flyers, brochures, promotional materials, giveaways, and sales leave-behinds.
• Print, Collateral & Sales Materials: coordinate with vendors for printing, signage production, branded merchandise, and other physical materials — managing timelines, quantities, and quality.
• Print, Collateral & Sales Materials: Support the Community Engagement and Operations teams with the materials they need for events, partnerships, and activations.
• Print, Collateral & Sales Materials: Develop and maintain fleet program materials, sponsorship kits, and other B2B-facing sales assets.
• Social Media & Content Creation: Serve as the primary subject matter expert for Bubble Down's social media presence — owning content strategy, creation, scheduling, and community management.
• Social Media & Content Creation: Develop a consistent, engaging content calendar across platforms (Instagram, Facebook, TikTok, etc.) that reflects the brand's voice and drives awareness.
• Social Media & Content Creation: Create or direct the creation of photo, video, graphic, and copy assets for organic and paid social content.
• Social Media & Content Creation: Monitor social performance, engage with followers, and respond to comments and messages in a timely, on-brand manner.
• Digital Marketing & SMS Communications: Own and execute SMS marketing campaigns — building lists, drafting messaging, scheduling sends, and tracking performance.
• Digital Marketing & SMS Communications: Support email marketing initiatives including promotional campaigns, membership communications, and customer lifecycle messaging.
• Digital Marketing & SMS Communications: Assist with paid digital advertising efforts (social ads, Google, display) in coordination with the Director of Growth Marketing or external agency partners.
• Digital Marketing & SMS Communications: Maintain working knowledge of SEO best practices and support website content updates as needed.
• Campaign Performance & Reporting: Track and report on campaign performance across channels — social, SMS, email, digital, and print — providing regular updates to the Director of Growth Marketing.
• Campaign Performance & Reporting: Monitor key metrics including engagement rates, reach, click-through rates, membership sign-ups, and promotional redemptions.
• Campaign Performance & Reporting: Use performance data to make recommendations for optimization and future campaign strategy.
• Campaign Performance & Reporting: Manage relationships with external agency partners and vendors, ensuring deliverables are on time, on budget, and on brand.