Marketing Manager

Rochester Hills, MI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 9 days ago

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Job Summary

Own the end-to-end lead lifecycle from outreach to move-in, driving occupancy through coordinated marketing, sales, and operations efforts.

  • Manage CRM and reporting to track leads and occupancy
  • Build and maintain relationships with families, residents, and referral sources
  • Coordinate move-in readiness, paperwork, and collaboration with care teams

Job Description

Responsibilities

  • Identify leads through community outreach, referrals, networking events, and advertising.
  • Establish and maintain relationships with prospective residents and their families to ensure Waltonwood will meet and exceed what they are looking for in a new home.
  • Tour prospective residents and their families through Waltonwood.
  • Coordinate and work collaboratively with Resident Care Manager, Wellness Coordinator and families throughout the assessment process.
  • Oversee our customer relationship management software by entering prospect information, creating and running reports to have an accurate snapshot of the lead base, sales activities, community goals and occupancy.
  • Work with vendors to create marketing collateral and signage to promote specific events and Waltonwood in general.
  • Communicate with family members, doctor's offices, and residents to align their needs with our staff, confirming that our department heads are prepared for the incoming resident's needs.
  • Meet with Maintenance frequently to see that the unit is ready for the resident, as well as create a calendar to outline what needs to be accomplished by the date of move in.
  • Manage the Move-In Coordinator, ensuring all paperwork is complete and accurate, and filed in an organized manner.
  • Analyze competition by evaluating the position of Waltonwood in comparison to competitors to identify community advantages.

Requirements

  • High School Diploma/ GED; Bachelor's Degree preferred.
  • Three years of sales and external marketing experience.
  • Strong communication and organization skills.
  • Proficiency in Microsoft Office and other computer applications.
  • Customer service experience.
  • Ability to make judgement calls quickly and appropriately, as well as a patient demeanor with families and prospective residents.
  • Outgoing and personable demeanor.
  • Able to work weekends and holidays as needed, sharing the Manager on Duty responsibilities.
  • Ability to follow written and oral instructions and procedures.
  • Ability to reach, bend, twist, squat, kneel, push and pull.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Vision insurance

Marketing Team

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