Responsibilities

• Lead the planning and execution of integrated 360° marketing campaigns supporting new product launches, seasonal collections, retailer exclusives, and evergreen programs.
• Develop comprehensive Go-to-Market strategies that include product positioning, messaging, creative asset development, retail merchandising, retailer marketing support, social media, influencer marketing, PR, digital content, education, and events.
• Ensure every campaign delivers consistent consumer experience across all channels.
• Additional duties and responsibilities as assigned.
• Partner with Sales to support major retail accounts and retailer-specific marketing initiatives.
• Lead development of retail sell sheets, display graphics, endcaps, PDQs, counter displays, merchandising assets, retail education materials, and product launch presentations.
• Understand retailer timelines, artwork requirements, promotional calendars, and launch milestones.
• Support retailer meetings with compelling presentations and marketing recommendations.
• Collaborate with key retail partners to develop retailer-specific marketing initiatives, promotional programs, merchandising solutions, and shopper marketing opportunities.
• Own the marketing timeline for new product launches from concept through market release.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of brand marketing experience within the beauty, cosmetics, skincare, personal care, or CPG industry.
• Demonstrated experience managing 360° product launches from concept through retail execution.
• Experience supporting major retail partners such as Ulta Beauty, CVS, Target, Walmart, Walgreens, Amazon, or specialty beauty retailers.
• Strong understanding of retail merchandising, promotional calendars, and trade marketing.
• Experience managing multiple complex marketing projects simultaneously.
• Excellent project management and organizational skills.
• Strong written, verbal, and presentation skills.
• Experience working with cross-functional teams.
• Proficiency with Microsoft Office and project management platforms such as ClickUp, Asana, or Monday.com.

Preferred

• Beauty industry experience is strongly preferred.
• Experience supporting international markets.
• Familiarity with product photography and video production workflows.
• Experience working with influencers, PR agencies, and content creators.
• Understanding of digital marketing, SEO, social media, and eCommerce content.
• Experience developing retailer marketing materials, merchandising programs, and launch toolkits.

Benefits

• * 401(k) * 401(k) matching * Dental insurance * Employee discount * Health insurance * Life insurance * Paid time off * Vision insurance