Beauty 21 Cosmetics logo

Beauty 21 Cosmetics

Brand · Personal Care Product Manufacturing

3.4

Company overview

Welcome to Beauty 21 Cosmetics, Inc., where beauty meets innovation and excellence. Since 1985, we have been at the forefront of the beauty industry, committed to making high-quality, cruelty-free beauty accessible to everyone. Founded in sunny California, and as the proud parent company of L.A. Girl and L.A. COLORS Cosmetics, we’ve carved out a global reputation for delivering exceptional products that resonate with millions of beauty enthusiasts worldwide. Our expertise spans every major beauty category—Eye, Face, Lip, Nail, and Accessories—ensuring that every individual's unique beauty needs are met with excellence.Recognized as one of the top 10 cosmetic and nail brands in the nation, we continue to lead with innovation and passion. At Beauty 21 Cosmetics, we don’t just follow trends; we set them. Our award-winning formulations have been recognized by some of the most prestigious names in the industry, including features in Allure, Harper’s Bazaar, PETA, and Forbes Vetted. Whether it’s through L.A. Girl’s trendsetting, luxurious offerings or L.A. COLORS’ vibrant, affordable products, we empower people around the globe to express their individuality with confidence. Our products are accessible online and through leading beauty, mass market, and specialty retailers, with availability in over 45,000 retail outlets across more than 30 countries, ensuring that everyone, everywhere, can experience the transformative power of beauty.Join Our Team: As we continue to set new standards and expand our global footprint, we invite you to be part of our exciting future. Embrace the opportunity to contribute to our legacy of innovation and excellence. Discover the beauty of working with Beauty 21 Cosmetics, Inc. - where every day is a chance to inspire and make a difference.
Founded in 1985
Ontario, California, USA
101 employees (33 in marketing)
1% recommend to a friend
1% positive business outlook

Salaries

Typical salary range

$80,000 – $115,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +4.1% year over year

Audience

Monthly website visitors
99.5K
Month over month+18.8%
Quarter over quarter+14.8%
Top sourceSearch (46.7%)
Ad budget per month$1.3K
Average search rank28.6
Traffic source mix
Search
46.7%
Direct
35.5%
Referral
7%
Paid referral
5.1%
Social
3.2%

LinkedIn followers

Follower count and growth

Total followers

5.7K

12-mo growth

+8.8%

Monthly growth

+0.7%

News

Links