Responsibilities

• Ensure the operational and executional excellence of all creative endeavors.
• Serve as main point of contact for creative agency of record; manage day-to-day relationship.
• Lead the organization of Brand & Creative projects.
• Evaluate and contribute to business and creative brief development; Author intake briefs and creative addendums for Agency Partners.
• Provide creative input and recommendations during development process; Capture and communicate consolidated feedback to agencies.
• Review marketing and non-marketing materials to ensure all creative content adheres to the GEICO brand voice and GEICO brand visual identity.
• Drive cross-functional collaboration internally and externally.
• Partner with Media to develop omni-channel and partner-driven campaigns.
• Partner with Product to ensure business & strategic alignment of all campaign materials.
• Partner with Social to ensure shared strategic direction and brand cohesion across social initiatives.

Requirements

• 5+ years brand management experience or comparable Creative Agency experience
• Prior experience managing external agencies including Creative Agencies and Media Partners
• Experience managing creative professionals, including direct report(s)
• A strong understanding of how to evaluate creative - especially against strategy, contribute to its development, and deliver clear, actionable, and inspiring feedback that elevates the work
• Exceptional organizational skills to balance managing multiple projects
• Excellent written and verbal communication skills
• Unique blend of creative and analytical skills
• Strong experience developing full-funnel marketing campaigns
• Familiarity with Creative and Production processes
• Familiarity with omnichannel marketing and go-to-market planning, preferably in IAT (Inter-Agency Team) model

Preferred

• Is flexible and adaptable to a changing business environment
• Has a strong commitment to growth
• Approaches challenges with a positive attitude and high attention to detail
• Demonstrates the ability to identify problems and propose solutions
• Experience in a B2C company
• Experience at Creative Agency
• Familiarity with Media fundamentals
• Familiarity with full funnel Social Media tactics