Responsibilities

• Audience Marketing & Campaign Leadership
• Plan, create, and execute Higher Ed marketing campaigns by working with external vendors as well as internal resources.
• Manage seasonal, annual, and channel-specific audience marketing plans aligned with sales and long-term growth goals.
• Create compelling marketing materials that position Bloomsbury Academic titles effectively to an external audience market, support course adoption efforts, and drive engagement from instructors and students.
• Tailor campaigns and messaging for key academic audiences based on market research and user insights.
• Facilitate communication with editorial, sales, and marketing to ensure effective campaign execution.
• Analyze campaign performance and marketing metrics to optimize strategy, improve effectiveness, and inform future campaigns.
• Work with author and content to create digital campaigns, such as author Q&As, webinars, and videos, and then promote to faculty via digital channels.
• Integrated Marketing Strategy & Execution
• Help plan and execute comprehensive marketing programs, including: