Marketing Manager at Beazer Homes | Raleigh, NC

Beazer Homes

Marketing Manager

Raleigh, NC (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own strategic marketing and community-specific demand generation for Beazer Homes, translating market insight into targeted outreach, content production, and cross-functional collaboration that drives qualified leads and strong customer experiences.

Grow community-level demand by coordinating plans for leads, walk-ins, Realtors, and campaigns.
Own measurement and optimization of marketing initiatives to lift efficiency and sales impact.
Collaborate with sales leadership on incentives, assets, and communications to hit regional sales goals.

Job Description

Analyzes lead, walk-in, buyer, and market demographics to consistently determine best-fit targets for direct marketing outreach and community action plans.
Provides market data and insight into land purchase opportunities.
Tracks results for all marketing initiatives, analyzing what worked and what did not work in order to increase efficiencies for the future.
Partners with sales management to develop best-fit incentives, offers, and strategies for achieving sales goals.
Coordinates communications between communities, division(s), region, and corporate, including data analytics, strategy recommendations, and providing necessary reports.
Develops and executes a community specific marketing plan for leads, walk-ins and Realtors in order to drive qualified leads and traffic to all communities.
Creates produced assets including email, direct mail, social media, and minimal advertising, employing a template-based design program and marketing automation tool for production needs.
Ensures that the production of all division and community forward-facing elements, including collateral and signage, adhere to brand standards.
Develops and oversees annual marketing budget including invoice management, providing monthly feedback to finance as necessary for forecast updates.
Plays an integral role in the Division’s competitive market analysis, sharing data, strategy, and tactical ideas.

Minimum of a bachelor’s degree in Marketing or a related field.
Minimum 3 years of related marketing experience.
Ability to spearhead analytical, strategic, and tactical elements, both independently and as part of a team.
Strong communication skills, both written and oral.
Acts with urgency, requiring exceptional organizational and time management skills and a focus on details.
Ability to successfully prioritize and manage multiple tasks simultaneously, delegating where necessary.
Proficiency with Microsoft Office (PowerPoint, Word and Excel).
Demonstraates self-confidence, grit and a growth mindset, with the ability to be adaptable and problem solve in high pressure situations.
Strong leadership skills including managing team members, high accountability, influencing other department heads or upper management, and ability to build trust within the team.

Experience in sales and marketing environment within Real Estate is preferred.

Beazer Homes is committed to employee wellbeing and life-work balance, offering development opportunities, a flexible time-off program, and an industry leading parental leave policy.

Beazer Homes

4.1 Glassdoor

At Beazer, we build homes. We also build careers. Driven by a purpose to create durable and growing value, the team behind each home across the country is diverse, ambitious, and dedicated. Together, we shape an environment that encourages learning and community engagement, provides opportunities for advancement, and aligns compensation with performance.We are committed to employee wellbeing and life-work balance, offering development opportunities, a flexible time-off program, and an industry leading parental leave policy. Please note, Beazer Homes will not offer any positions of employment without conducting face-to-face interviews whether in-person or virtually, and will never ask you to pay money during the interview process.

Founded in 1985

Atlanta, Georgia, USA

1.6K employees (103 in marketing)

careers.beazer.com

74% recommend to a friend

90% CEO approval