Responsibilities

• Plan, execute, and optimise full-stack marketing campaigns across multiple channels, including digital, events, trade shows, and content marketing.
• Develop and manage B2B lead generation and demand generation programmes that drive growth in qualified leads and pipeline contribution.
• Create and oversee content marketing initiatives, including written, visual, and video content, to support brand storytelling and engagement.
• Shape and maintain clear, consistent brand messaging across all touchpoints, ensuring alignment with business objectives and target audiences.
• Lead event and trade show marketing activities, including pre-event promotion, on-site engagement, and post-event follow-up to maximise lead capture and ROI.
• Produce or coordinate video content, photography, and other visual storytelling assets to enhance campaigns and support sales enablement.
• Manage marketing automation platforms such as HubSpot or Marketo to build workflows, nurture campaigns, and scoring models that support the sales funnel.
• Use CRM and marketing analytics tools, including platforms like HubSpot and Salesforce, to track performance, report on key metrics, and tie marketing activity to business outcomes.
• Oversee website management and optimisation, ensuring the site supports lead generation, conversion, and a strong user experience.
• Implement SEO and organic growth strategies to increase brand visibility, website traffic, and engagement from target audiences.

Requirements

• Proven experience in B2B marketing within apparel, promotional products, print, or B2B manufacturing, with a focus on lead generation and brand growth.
• Hands-on full-stack marketing execution across multiple channels, including digital, content, events, and trade shows.
• Strong track record in B2B lead generation and demand generation, delivering growth in qualified leads and pipeline contribution.
• Experience in content marketing and brand messaging, with the ability to create and manage engaging campaigns and narratives.
• Proficiency with marketing automation tools such as HubSpot or Marketo, including building and managing workflows and campaigns.
• Experience using CRM and marketing analytics platforms, such as HubSpot and Salesforce, to track performance and inform decisions.
• Competence in website management and optimisation, including improving user experience and conversion performance.
• Knowledge of SEO and organic growth strategies to increase brand visibility and drive relevant traffic.
• Ability to develop clear reporting tied to business outcomes, including campaign performance, pipeline impact, and engagement metrics.
• Capability to design and maintain scalable marketing systems and processes that support consistent execution.

Nice to have

• Experience in event and trade show marketing, including planning, promotion, and post-event follow-up.
• Skills in video content creation, photography, or visual storytelling to support campaigns and brand communication.
• Familiarity with promotional products marketing and related go-to-market strategies.
• Strong analytical mindset, comfortable interpreting data and using insights to refine campaigns and tactics.
• Excellent communication and collaboration skills, able to work closely with sales and cross-functional teams.
• Organised and detail-oriented approach, ensuring consistent delivery of marketing initiatives.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)