Responsibilities

• Craft and roll out digital marketing strategies for the iLottery program's objectives and indicators, both short- and long-term.
• Strategically plan and prioritize acquisition and retention campaigns, player promotions, rewards initiatives, and engagement efforts.
• Research emerging acquisition channels and customer retention tactics to continuously improve program performance.
• Lead the iLottery marketing team, coordinating acquisition, CRM, dedication, digital engagement, and QA functions.
• Mentor a cross-functional team, encouraging a high-performing, collaborative culture through goal setting, mentoring, and performance management.
• Offer recommendations on A/B testing, audience segmentation, and campaign optimization, particularly targeting customer churn and lifetime value.
• Review and provide feedback on marketing content, including landing pages and social media posts.
• Review and suggest improvements to customer experience and purchase flows to refine conversion and retention.
• Monitor campaign performance, ensuring timely execution, budget adherence, and strategic alignment.
• Examine the performance of marketing campaigns, analyzing benchmarks, tracking indicators, and identifying targets for optimization.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field. A comparable amount of training and related experience may be substituted.
• 7+ years of experience in digital marketing, campaign management, or customer experience optimization.
• 3+ years of leadership experience in guiding cross-functional marketing teams.
• Strong analytical skills with the ability to measure and interpret campaign performance.
• Excellent communication, teamwork, and leadership skills.
• Experience managing budgets and advertising spend across multiple channels.
• Familiarity with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink.
• Ability to work independently and remotely while maintaining positive relationships with teams.
• Proactive in staying current with digital marketing trends and evolving procedures.

Preferred

• Familiarity with A/B testing, segmentation approaches, and tactics for optimizing campaigns.

Benefits

• This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.