Marketing Manager at Aramark | Greensboro, NC

Aramark

Marketing Manager

Greensboro, NC (Unknown)

Salary Not AvailableSenior Level3+ years exp

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive marketing propositions and activation for Aramark Northern Europe accounts to boost customer happiness and cash sales.

Own the development and delivery of customer-centric marketing propositions across client accounts.
Must-have: 3-4 years' experience in similar role.
Standout: Experience building cross-site campaigns and working with external agencies.

Job Description

Responsibilities

The Marketing Manager will work on the conceptualization, creation and delivery of a dedicated marketing proposition and bespoke initiatives for our accounts.
Working at both at a central and site level to ensure effective activation and ongoing measurement of success.
You will work in conjunction with the internal and external partners to ensure initiatives and practices are launched in a timely and effective manner to drive customer happiness and in turn cash sales.
The role holder will be passionate about building tailored propositions for a variety of business sectors and clients, improving all aspects of our food and hospitality across a variety of internal and external platforms.
Act as an ambassador and guardian for the Aramark brand
Collaborate closely with colleagues in the wider Northern European region to ensure standard methodology and great ideas are shared
Carry out ad-hoc projects as required
Implementation of customer centric retail propositions into client accounts; supporting the operations team to successfully conduct food and service offers, menu mix, brand, pricing, and promotions
Responsibility for in house customer experience and happiness measurement tool, launching into new sites and supporting existing units. The successful candidate will be required to manage the reporting monthly and present to the wider Aramark Northern European marketing team.
Contribute to the creation of the customised proposition driven by insight and a deep knowledge of customer segmentation and need states.

Requirements

3-4 years' experience in similar role.
A formal Marketing / Business Qualification
Understanding of the marketing mix and its application in a food service environment
Experience within world-class B&I operations
Proficient English - written and spoken
Strong creative skills
Excellent attention to detail
Ability to be able to prioritise tasks
Excellent IT skills
Strong social media skills

Preferred

Full Driving license and ability to travel

Aramark

3.3 Glassdoor

Aramark (NYSE: ARMK) proudly serves the world’s leading educational institutions, Fortune 500 companies, world champion sports teams, prominent healthcare providers, iconic destinations and cultural attractions, and numerous municipalities in 16 countries around the world with food and facilities management. Because of our hospitality culture, our employees strive to do great things for each other, our partners, our communities, and the planet.

Founded in 1939

Philadelphia, Pennsylvania, US

52K employees (1,443 in marketing)

www.aramark.com

54% recommend to a friend

63% CEO approval