Marketing Manager, Apparel & Licensing

Saint Paul, MN (On-site)

$90K/yr – $130K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and govern the Indian Motorcycle licensing ecosystem, coordinating external agencies and apparel partners while driving revenue growth and preserving brand integrity across categories.

  • Licensing governance and partner management across licensors, apparel partners, dealers, and channel stakeholders.
  • Opportunity screening and category strategy to align with brand positioning and revenue goals.

Job Description

Responsibilities

  • Serve as the primary liaison between Indian Motorcycle and external licensing agencies, apparel partners, and key channel stakeholders.
  • Review and evaluate new licensing opportunities, categories, and partner proposals to ensure alignment with brand strategy and commercial objectives.
  • Lead quarterly business reviews (QBRs) with licensing agencies and apparel partners to evaluate sales performance, royalty performance, revenue growth, margin expectations, and contractual minimum guarantees.
  • Build strong working relationships across external partners while holding teams accountable to timelines, deliverables, and brand expectations.
  • Partner closely with dealer, DTC, and sales teams to improve network engagement, product visibility, and overall licensed merchandise performance.
  • Manage and oversee the end-to-end product approval process—from concept submissions and artwork reviews through pre-production samples and final approvals.
  • Ensure all licensed products align with Indian Motorcycle brand standards, style guidelines, trademark requirements, and overall brand positioning.
  • Provide direction, feedback, and escalation support to external partners to maintain consistency and protect brand integrity across categories and channels.
  • Monitor seasonal product assortments and partner output to ensure alignment with strategic brand direction and marketplace expectations.
  • Partner with Finance to review royalty statements, sales reporting, forecasting, and revenue performance across licensing partners.
  • Support evaluation of category growth opportunities, channel expansion, and overall licensing business performance.
  • Work with Legal and external agencies to ensure contracts accurately reflect territory rights, category restrictions, distribution channels, and usage agreements.
  • Help identify opportunities to improve operational efficiency, partner performance, and long-term revenue growth within the licensing business.
  • Coordinate cross-functional communication between licensing partners, marketing, legal, finance, sales, DTC, and dealer stakeholders.
  • Maintain structured approval timelines, reporting processes, and workflow management across multiple external partners and product categories.
  • Ensure compliance with labor standards, product safety testing requirements, authorized manufacturer agreements, and internal operational processes.
  • Operate as the “air traffic control” function for licensed apparel and merchandise initiatives, ensuring alignment across stakeholders and timely execution.

Requirements

  • 5+ years of experience in apparel licensing, brand management, licensing operations, or related consumer products categories.
  • Bachelors degree in Marketing or other related field of study
  • Experience working within a licensor, brand-owner, or externally managed licensing environment.
  • Proven experience managing external agencies, licensees, or strategic partners through influence rather than direct authority.
  • Strong understanding of licensing business models, including royalties, minimum guarantees, forecasting, and partner performance management.
  • Experience navigating multiple channels including DTC, wholesale, dealer, specialty retail, or consumer products distribution.

Preferred

  • Experience within premium consumer brands, lifestyle brands, powersports, fashion, or branded merchandise environments.
  • Familiarity with product approval workflows, trademark usage, style guide governance, and creative review processes.
  • Exposure to PLM systems, licensor portals, and structured product development or approval environments.
  • Strong relationship-building and stakeholder management skills across internal and external teams.
  • Excellent communication, organizational, and project management capabilities.
  • Commercially minded with the ability to balance brand integrity and revenue growth objectives.
  • Comfortable operating in ambiguous, fast-paced, and highly cross-functional environments.
  • Confident representing the brand externally and influencing partners diplomatically while maintaining accountability.
  • Highly self-directed with the ability to manage priorities and drive execution with limited oversight.

Benefits

  • health, dental, and vision insurance
  • wellness programs
  • paid time off
  • gym & personal training reimbursement
  • life insurance
  • disability offerings
  • Through Volunteer Time Off, we support employees who actively volunteer their time, efforts, and passions to improve the health and well-being of the communities of their choosing.
Indian Motorcycle Company logo

Indian Motorcycle Company

3.8 Glassdoor

America's First Motorcycle Company®

Founded in 1901
Spirit Lake, Iowa, USA
457 employees (33 in marketing)
57% recommend to a friend
83% CEO approval

Recent Ads

Traffic Signals

Monthly Visitors
764.8K
Monthly Google Ads Budget
$39.3K
Traffic Source Mix
Search
63.2%
Direct
23%
Referral
6%
Social
3.3%
Paid
1.1%

Headcount Trend

Current headcount: ~501

Marketing Team

Marketing Team Size
23 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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