Responsibilities

• Marketing Strategy: Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility. Responsible for the regional brands marketing initiatives and execution. Knowing the capacity and call needs of the regional brands and working to pull the necessary marketing levers to keep capacity filled. Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Campaign Management: Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales. Responsible for planning and overseeing advertising and all campaign input and tracking accuracy. Gather brand assets as needed for marketing collateral. Oversee script adherence and execution for radio and TV. Coordinate, process, and track community and employee sponsorships. Review and manage the reputation of the regional brands including, but not limited to BBB, Yelp, Google.
• Digital Marketing Expertise: Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
• Budget Management: Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI. Managing and tracking budgets on a weekly and monthly basis to ensure accuracy and budget adherence to monthly financials. Invoice reconciliation – ensuring marketing invoices are accounted for, accurate, and paid across companies.
• Market Research: Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for the Seattle/Tacoma region.
• Brand Management: Ensure consistent branding across all channels, maintaining a positive and impactful brand image. Lead and execute rebranding responsibilities including, but not limited to recreating literature, print advertisement, and digital assets.
• Collaboration with Field Personnel: Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs. Organizing and running weekly marketing meetings with the regional brands.
• Performance Analytics: Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement. Responsible for analyzing marketing reports on a weekly, monthly, and annual basis. Must have advanced data analysis skills in MS Excel to develop comprehensive reports for stakeholders and marketing director.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Master's degree is a plus.
• Proven experience as a Marketing Manager with expertise in traditional and digital marketing.
• Ability to manage multiple projects at once.
• Strong understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
• Excellent communication and interpersonal skills to collaborate effectively with field personnel.
• Analytical mindset with the ability to interpret data and make data-driven marketing decisions. (Power BI, MS Excel is a must) (Solid knowledge of website and marketing analytics tools)
• Experience in Skilled Trades is highly desirable.

Preferred

• Experience in Skilled Trades is highly desirable
• Graphic Design Skills (Photoshop, InDesign, Illustrator, Canva)
• Master's degree is a plus

Benefits

• Paid Vacation - Plan varies by position/role
• 401(k) Retirement Plan with company match
• Medical, Dental, Vision (For Employee and Eligible Family Members)
• Company Life Insurance
• Supplemental Life Insurance
• Supplemental AD&D
• Disability (Short Term and Long Term) Insurance
• Critical Illness Insurance
• FSA – Flexible Spending Account
• Employee Discounts