Marketing Manager at Amgen | Thousand Oaks, CA

Marketing Manager

Thousand Oaks, CA (Hybrid)

Salary Not AvailableManager2+ years expFull time

Posted 2 months ago

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Job Summary

Own the brand strategy and access planning for multiple Amgen therapeutic areas, driving launch readiness, payer engagement, and data-driven recommendations to improve patient access.

Brand & channel execution: translate customer needs into tactical plans across HCP promotion, multichannel, and direct-to-consumer channels.
Access & payer strategy: develop pricing scenarios, contract quality initiatives, and engagement plans with payers to expand coverage.

Job Description

Responsibilities

Work with field-based Amgen colleagues to sell one or more of Amgen’s products to primary care, cardiology, nephrology, oncology, rheumatology, or dermatology customers
Create and implement business plans for customers in assigned territory through tactics such as lunch-and-learn, dinner programs, and congress/exhibit booths
Gain a critical understanding of customer needs and access implications while practicing delivery of impactful messages
Complete strategic brand priorities by developing, executing, and measuring tactics within a given channel (HCP Promotion, Multichannel, Direct-to-Consumer, etc.)
Plan the launch of a new product, indication, dose and diagnostic
Synthesize data and analytical insights into strategic brand recommendations
Support payer engagement strategy and pricing decisions by developing models and running strategic scenarios
Develop and roll out an engagement strategy with key payers and other relevant partners to improve patient access to Amgen products
Ensure the quality of Amgen’s payer/provider contracts and discounting activities through above-brand strategic initiatives
May telecommute

Requirements

Master’s degree (or foreign equivalent) in Business Administration or related field
2 years of experience in the job offered or in a brand manager or marketing-related occupation
Knowledge of drug development, regulations and patient care practices relating to the pharmaceutical, healthcare or biotechnology industry
Setting up the frameworks and views to fully support a brand through mapping and building the bridge between the strategy and execution of marketing activities by using programs and tools such as VBA Programming, Tableau, Microsoft Excel, and SWOT Analysis
Driving analytical marketing projects using programs and tools such as SPSS, SQL, Google Analytics, Microsoft Project, or Regression Analysis
Developing and executing tools and resources to communicate a product’s value proposition to maintain or improve coverage, support value based initiatives, and deliver on value marketing strategy using programs including Power BI
Generating insights from data to develop situational and competitive analysis and strategic imperatives and tactics
Utilizing forecasting models to develop LRP (Long Range Plan) and budgeting in brand planning

Preferred

Experience with multichannel marketing
Experience with payer engagement strategy (preferred)
Experience with data analytics tools beyond the listed ones (preferred)

Benefits

Stock-based long-term incentives
Retirement, medical, life and disability insurance
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Flexible work models, including remote and hybrid work arrangements, where possible
Award-winning time-off plans

Amgen

4.1 Glassdoor

Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. We helped establish the biotechnology industry, and we remain on the cutting-edge of innovation, using technology and human genetic data to push beyond what’s known today. Our investment in research and development has yielded a robust pipeline that builds on our existing portfolio of medicines to treat cancer, heart disease, osteoporosis, inflammatory diseases and rare diseases.Amgen is one of 30 companies comprising the Dow Jones Industrial Average®, and part of the Nasdaq-100 Index®. In 2024, Amgen was named one of the “World’s Most Innovative Companies” by Fast Company and one of “America’s Best Large Employers” by Forbes.For more information, visit Amgen.com and follow us on X, LinkedIn, Instagram, TikTok, YouTube and Threads. 🔗 Community Guidelines: https://wwwext.amgen.com/community-guidelines🔗Global Privacy Statement Directory: www.amgen.com/dpSpecial Advisory: Please be cautious of scam recruitment offers claiming to be from Amgen. Such scams may come from various sources, including fake websites and/or unsolicited emails and seek to obtain personal data or payment from victims by offering jobs that do not exist. Please be advised that Amgen would never ask for payment to progress a job application. When in doubt, please check to see if the position in question is posted on this website before applying. Additionally, please report any suspicious recruiting activity to https://complaint.ic3.gov/ and thank you for your assistance.

Founded in 1980

Thousand Oaks, California, USA

37K employees (1,491 in marketing)

www.amgen.com

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89% CEO approval