Responsibilities

• Support awareness, conversion, and engagement initiatives across the customer journey, designing and executing top-of-funnel campaigns that drive discoverability and eligibility for pickup
• Own end-to-end campaign management across multiple channels, including designing landing pages, automating launch processes, and scaling programs across global marketplaces
• Develop and manage incentive promotion strategies, including forecasting impact, securing budget, testing approaches, and expanding successful pilots across channels
• Analyze customer insights and performance data to identify optimization opportunities, inform strategic decisions, and drive continuous improvement in campaign effectiveness
• Collaborate across product, technology, operations, and marketing teams to align on priorities, remove obstacles, and accelerate program growth

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Bachelor's degree in marketing, economics, business or equivalent

Preferred

• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience with Tableau, SQL, or other data analysis and visualization tools
• Knowledge of basic data-mining techniques
• Background in B2B and/or B2C marketing environments
• Experience designing, forecasting, and testing promotional incentive strategies
• Familiarity with AI tools and applications in marketing contexts

Benefits

• Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave