Responsibilities

• Own daily performance across install volume and MCPI targets for all affiliate partnerships and assigned accounts
• Manage partner mix, rate economics, and optimization strategies to maximize profitability
• Lead negotiations, contract structures, and financial models to support growth
• Serve as primary liaison across internal stakeholders and partner teams
• Monitor performance, diagnose opportunities, and implement optimization strategies across creative, offers, and channel mix
• Build and grow relationships with key partners to drive acquisition and long-term value
• Develop account strategies including onboarding, incentives, and performance coaching
• Manage escalation paths including compliance, compensation, and customer experience concerns
• Deliver training frameworks and communication strategies to improve partner effectiveness
• Own affiliate tracking architecture across networks, sub-affiliates, and referral models

Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of experience in affiliate, partnerships, or performance marketing
• Proven ownership of performance-driven programs with CPA/MCPI accountability
• Experience managing partner ecosystems and key accounts
• Strong analytical and Excel capabilities
• Experience with attribution, tracking systems, and incrementality frameworks
• Strong negotiation and partner management skills
• Ability to manage multiple partners, priorities, and performance levers simultaneously
• Experience with affiliate platforms (e.g., Impact, CJ, Rakuten, Awin)
• Ability to translate performance insights into strategic action

Preferred

• Experience with influencer, creator, or content-led partnerships
• Experience with attribution systems and measurement frameworks
• Experience with retail media or Amazon Attribution
• Experience in subscription or considered purchase categories