Responsibilities

• Develop and execute ABM strategy end to end, with a structured framework aligned to account segments, buying stages, and 1:1 / 1:few / 1:many program tiers.
• Research and identify top accounts and ideal customer profile, create audience segmentation, and develop growth strategies based on findings.
• Use intent data and predictive analytics to identify and prioritize in-market accounts and orchestrate timely activation across marketing and outbound teams.
• Partner with SDR leadership and Sales leadership on account selection, alert workflows, speed-to-lead targets, and follow-up quality; monitor sales activity per qualified account and continuously improve the marketing-to-sales handoff.
• Deliver ongoing SDR and Sales enablement: onboarding to ABM tools and signals, playbooks for engaging target accounts, and proactive communication of upcoming campaigns, gifts, and plays.
• Plan and execute integrated ABM campaigns that combine digital, webinars/events, content, and gifting to penetrate and progress high-value accounts.
• Partner with Analytics and Marketing Operations teams to ensure ABM influence is properly tracked across target accounts and build and maintain dashboards for ongoing reporting to stakeholders.
• Effectively collaborate cross-functionally within Marketing (paid, campaigns, content, events) and with Sales to produce on-time deliverables that meet business goals and integrate and activate those deliverables across channels.
• Measure and report on key ABM KPIs — qualified accounts (6QAs), engaged contacts per account, account penetration, sales activity and speed-to-lead, influenced pipeline and revenue — and partner with leadership on forecasts and impact models.
• Apply an experimentation mindset: test, learn, and optimize campaigns, channels, and workflows based on data.

Requirements

• 5–7+ years' B2B marketing experience, preferably in the SaaS industry, with at least 3 years running ABM or targeted account programs (1:1, 1:few, and scaled).
• Hands-on, power-user experience with an ABM/intent platform — 6sense strongly preferred (Demandbase or similar considered) — including segment building, predictive models, and sales intelligence.
• Experience with gifting/direct mail platforms (e.g., Reachdesk, Sendoso) and sales engagement tools (e.g., Salesloft, Outreach).
• Demonstrated success partnering with SDR teams and Sales leadership — enabling reps, building alert and routing workflows, and driving measurable follow-up on marketing signals.
• Strong command of marketing analytics: pipeline influence and attribution, account engagement metrics, and ROI reporting; track record of successfully meeting business targets.
• Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo or similar).
• Proven executive presence and ability to communicate effectively with senior leaders, translating ABM results into business impact.
• Ability to work within a project management tool: submitting creative requests, managing reviews and approvals, and keeping project timelines on track.
• Superior communication skills working across internal and external departments; experience coordinating cross-departmental initiatives.
• Organized, detail-oriented and highly motivated, with project management experience in a fast-paced, deadline-driven environment.

Preferred

• BS/BA in Communications, Marketing or related field desired.

Benefits

• We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances.
• And if it’s career development you desire, we provide that, too!