Marketing Manager, Academic Health Systems (AHS)

Raritan, NJ (Hybrid)

$102K/yr – $177K/yrSenior Level3+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own KOL mapping and engagement for Academic Health Systems, coordinating with Marketing, KAM, and FSO to drive insights and tailored account plans.

  • Build and activate an extended KOL network among priority AHS to inform strategy and actions.
  • Coordinate cross-functional actions with FSO, KAM, HEMA, GSM to deploy resources and optimize conversions in academic health systems.
  • Lead real time KOL insights within the AHS core team while managing agency relationships and annual budget adherence.

Job Description

  • Travelling is a requirement for this role and can include up to 40% travel within the calendar year to execute advisory boards, society meetings, customer visits, and site visits
  • Collaborate with Professional Education, members of the FSO, specialty and platform Marketing, and KAM to create an enduring KOL influencer map and devise an actionable KOL engagement model for aligned AHS.
  • Collaborate with AHS KOL Engagement peer and Senior Manager of AHS to ensure actions are in sync and approach is coordinated and strategically aligned.
  • Partner with Professional Education, KAM, and FSO to build clinical and non-clinical KOL advisory groups from prioritized AHS, and conduct routine engagements to extract insights that inform strategies and customized account plans.
  • Build, engage, and activate extensive network of KOLs from priority AHS.
  • Collaborate with FSO, KAM and other cross-functional partners to create customized account plans for influencers within prioritized AHS to drive JNJ MedTech Surgery competitiveness and deliver sustained growth.
  • Collaborate with FSO, KAM, Health Economics and Market Access (HEMA), Global Strategic Marketing (GSM) and other cross-functional partners to deploy valuable resources in priority Academic Health Systems to drive competitive conversions.
  • Actively participate in AHS core team to provide real time KOL insights and employ a fail fast mentality to deliver results.
  • Manage key agency relationships, including involvement in selection process, building relationships with agency management and agency evaluation process and review.
  • Actively participate in business planning as part of the AHS core team.
  • A minimum of a bachelor’s degree is required. MBA preferred.
  • 3 years of relevant business experience in Sales/Marketing is required.
  • Experience in customer selling and interaction is required.
  • Ability to be on-site 3 times per week in the Raritan, NJ office and travel 40% or more required Medical Device experience is required.
  • Experience in Marketing and/or Professional Education is preferred.
  • Experience working with a large teaching hospital is highly preferred.
  • Experience working with KOLs, residents, and fellows is highly preferred.
  • Demonstrated knowledge of brand marketing, digital marketing, and marketing communications is preferred.
  • Good interpersonal skills, with an emphasis on leadership, relationship development, and influence management are preferred.
  • Vacation –120 hours per calendar year
  • Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
  • Holiday pay, including Floating Holidays –13 days per calendar year
  • Work, Personal and Family Time - up to 40 hours per calendar year
  • Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
  • Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
  • Caregiver Leave – 80 hours in a 52-week rolling period10 days
  • Volunteer Leave – 32 hours per calendar year
  • Military Spouse Time-Off – 80 hours per calendar year
Johnson & Johnson Innovative Medicine logo

Johnson & Johnson Innovative Medicine

At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK

37K employees (745 in marketing)

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$312.6K
Traffic Source Mix
Search
36.1%
Direct
46.5%
Referral
15%
Social
1.3%
Paid
0.9%

Headcount Trend

Current headcount: ~37.3K

Marketing Team

Marketing Team Size
686 (2% of company)
Median Career Experience
24 years
Median Tenure
13.5 years
Marketing Roles Posted (Last 30 Days)
17

Recent News