Responsibilities

• Create and establish strategic marketing plans to achieve company objectives for products and services
• Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability and market share
• Generate and monitor department budget
• Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage
• Negotiates contract terms and communicates with outside agencies and suppliers
• Manages development, production, and distribution of promotional and collateral materials to support marketing programs
• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness
• Plans and conducts market research to identify opportunities for increased sales
• Oversees customer database and approves the use of internal and external distributions (e.g. thank you notes)
• Reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development
• Provides post-event reports, analysis and regular status reports on sales and marketing programs
• Plans, promotes, and executes department meetings and community and goodwill events; participates in division sales meetings
• Establish and maintain consistent corporate image throughout product lines, promotional materials, and events
• Provide web site management
• Participate and provide input to product development initiatives; create new product, enhancements to current product, introducing new home features.
• Develop and maintain Corporate Sales and Marketing Policy and Procedures
• Manage model decorating processes and maintain furniture inventory
• Other duties as assigned

Requirements

• College degree in marketing, sales, journalism or business and 3-5 years experience; or equivalent combination of education and/or work experience
• Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and/or advertising)
• Valid driver's license
• Proficient knowledge of Microsoft Office applications

Preferred